Iggy Azalea is gearing up to make a splash in the world of fragrance. The Australian rapper took to her Instagram page on Tuesday to announce the launch of her first perfume, ‘Devil’s Advocate’. In an accompanying set of videos, Iggy revealed she has been developing the unisex scent with the team Firmenich Fine over the course of the past year, and that she took a hands-on approach to the entire process.
It is sparkling with freshness, juicy citrus notes of Mandarin and Bergamot combine with the richness of Olibanum Crystals. Intoxicating Vanilla Orchid unites with the warmth of sustainable, ethically sourced Australian Sandalwood, enhancing the exotic Patchouli leaves for an enticing heart note.
She stated in her Instagram post, “My first fragrance launches today!!! It’s been over a year of developing this scent and also the biggest challenge because I did a lot of the work remotely with Covid but we made it through and I’m so proud! My first scent is a unisex fragrance that I developed with @firmenichfine and when I tell you I was on the FLOOR gagged that they agreed to work with me I’m not lying”.
She also said, “Every scent I’ve ever fallen in love with comes from their perfumers, ALL the greats! so to now have my own Lil baby company and be able to collaborate with them is something I’m so beyond proud to have done I still can’t believe it! Only the best quality for you guys! I always fight for that”.
Sources: Instagram Iggy Azalea, YouTube Rap Clips.