KUALA LUMPUR – 22 AUGUST 2021 – ASICS is excited to announce its latest partnership with renowned Japanese street fashion brand, BAPE. The two iconic brands have joined forces for the release of the GEL-1090™ sneaker, combining ASICS’ 2000s performance running aesthetic with timeless BAPE® graphic patterns and design sensibilities.
The GEL-1090™ running shoe from 2003 has been re-engineered with GEL™ technology cushioning for the modern consumer, and reimaged through the BAPE® lens, transforming the shoe’s heritage design with details reminiscent of the Harajuku scene in the early 2000s.
Familiar features from the GEL-1090™ sneaker’s original construction include the tiger claw marks on the toe overlays and heel counter. Meanwhile, the underlays and sockliner are updated with A BATHING APE®‘s eponymous cloud camo pattern.
The shoe’s medial panels are offset with the BAPE® shark icon, synonymous with the designs painted on the nose of fighter jets. Additionally, the ASICS Spiral logo on the tongue and heel have been converted into a tiger caricature as a nod to one of BAPE®’s historic logos.
The collection will be available on ASICS.com & bapestoremalaysia.com from 22 August 2021 onwards.