For all Adidas brand lovers out there, this is the exact time for you to be so excited because Adidas Malaysia has officially unveiled its own largest brand center in Southeast Asia recently and it is actually at Sunway Pyramid. For those who might not know, this particular Adidas that is located at Sunway Pyramid has worked with a renowned Malaysian graphic designer that is known as Valen Lim especially to create localized experience zones in the store.
The store has a size of 1575sqm and also two stories. That is why it is considered to be the largest in Southeast Asia. One specific factor that makes this store really stands out would be that it has its own ‘Test And Create’ section that allows customers to try out footwear such as Adidas signature Ultraboost, Pureboost, Pulseboost, and also more in real-time by running on treadmills provided, complete with an outdoor running simulation for the full experience.
The design of that one outlet is inspired by a stadium design and also is the first-of-its-kind retail concept in Malaysia which incorporates local elements, such as iconic local landmarks and cultural hues, all effortlessly integrated into one spacious sports arena. Other than that, the next unique aspects that customers can see on the Brand Center include in-store category specialists to recommend products based on your unique needs and fit.
Print Shop Service
Customers can also custom print their name on a purchased jersey on the spot, and exclusive women-only changing rooms for safety and convenience, equipped with a call button in each cubicle to request a change of apparel or even bra sizing.
Sources: Sunway Pyramid, Facebook Sunway Pyramid, Instagram Adidas Malaysia.