Sacoor Blue, a new brand with sustainable living at its heart, launched its second store in Malaysia at multi-award winning IOI City Mall, Putrajaya – the largest mall in Southern Klang Valley. The innovative Sacoor Blue has a DNA that champions a fresh new attitude and aims to encourage consumers to take small steps towards achieving a sustainable lifestyle.
The new space invites you to discover the brand’s philosophy of living a more balanced lifestyle. Taking inspiration from the countryside homes in South Portugal, green elements are incorporated throughout the interior to give a down-to-earth feel. The store exudes a calming ambiance with wooden details and vibrant foliage that complement its outdoor aesthetic.
In conjunction with the opening, they celebrated the season of love by inviting patrons of IOI City Mall to capture their photo moments at the Sacoor Blue Valentine’s Day pop-in. Shoppers were also treated to exclusive Sacoor Blue merchandise such as reusable tote bags, glass mugs, and lanyards – all designed to encourage a more eco-conscious lifestyle.
Shoppers were then greeted by uplifting mixes played by guest DJ, Teera Oliviaé as they browsed through the store which offers apparel ranging from everyday essentials to well-cut suits.
A few familiar faces were spotted striking a pose in front of the captivating Sacoor Blue pop-in. Among those spotted included actor Dini Schatzmann, national gymnast Sharul Aimy, actor Hariz Hamdan, music artist Rizal Rasid, and activist Jabir Meftah.
The pop-in will be available on the ground floor of IOI City Mall from 15 February – 12 March. Shoppers are encouraged to #GetYourBlueOn and show off their best looks and picture-perfect moments.
Sacoor Blue is located at Lot No. G-20, Ground Floor, IOI City Mall, Putrajaya, and is open daily from 10.00 am to 10.00 pm.