Kuala Lumpur, Feb 29, 2024 – camel active, the renowned international outdoor casual lifestyle brand, is thrilled to announce the opening of its South East Asia’s first flagship store in LaLaport BBCC, Kuala Lumpur, alongside with the new and urban oriented line C by camel active—targeted at the young urban male & female consumers. This exciting expansion marks a significant milestone for camel active as it continues to bring its distinctive features of the brand: authentic, rugged, durable, versatile and premium-quality products to its wide based loyal customers in Malaysia.
The new camel active and C by camel active flagship store, strategically located in the heart of Kuala Lumpur in LaLaport BBCC, promises to be a must-visit destination for urbanites or city dwellers who appreciate the brand’s well known timeless & versatile designs made for daily adventure. For the first time in SE Asia, the spacious 2400 sq ft camel active store also incorporates the new and urban oriented line C by camel active, side by side. Boasting a contemporary feel and a connection to outdoor nature, the store is thoughtfully curated to showcase camel active’s latest collections of apparel, footwear, bags and accessories.
“We are delighted to open our doors in LaLaport BBCC Kuala Lumpur, a vibrant and dynamic lifestyle mall with frequent indoor and outdoor activities that align perfectly with the spirit of camel active,” said Mr. Jason Tan, Managing Director of CLT Asia Sdn. Bhd, the brand’s representative in SE Asia. “camel active has a rich heritage of blending urban and outdoor influences and this new store is a testament to our commitment to providing customers with a unique shopping experience and a diverse range of products that effortlessly brings out the brand’s unique attributes.”
Customers can look forward to an immersive experience featuring a glamping set-up, exclusive in-store workshops and the opportunity to explore camel active and C by camel active signature collections up close. The new 2,400 sq foot store will also showcase the brand’s commitment to sustainable living with some sustainable initiatives as well as quality craftsmanship, reflecting camel active and C by camel active’s dedication to creating products that stand the test of time.
C by camel active aims to encourage sustainable living by promoting conservation efforts. Through the exclusive ‘Save the Forest, Adopt a Tree’ editions, C by camel active supports the preservation of Taman Tugu. A significant 10% of the proceeds from these limited-edition items will be dedicated to the “Adopt a Tree” initiative, spearheaded by Amanah Warisan Negara (AWAN).
camel active flagship store is located at G 24 & 25, Lalaport Bukit Bintang City Centre, Kuala Lumpur.
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