Maison Margiela and Gentle Monster announce the newest chapter in their comprehensive eyewear collaboration. Featuring new templeless designs, artisanal leather wrapped frames and the iconic four white stitches, the line comprised of 17 designs is reflected in a creative dialogue fueled by the experimental artisanal values shared by Gentle Monster and Maison Margiela. Photographed by Jordan Hemingway, the campaign contextualizes the eyewear within a hyper realistic, dream like setting founded in the time transcendent transatlantic voyage that inspired the narrative of the Maison Margiela Co-Ed Spring Summer 2024 Collection.
Exploring the concept of futurism through the values of craftsmanship, Gentle Monster and Maison Margiela study the evolving notions of how we dress and why: the memories, familiarities, instincts, and gestures that inform the way we present ourselves. The collection features ten sunglass and seven spectacle designs adapted from the overarching theme. These acetate frames come in signature colorways, including black, white, gray, cream, transparent, and tortoiseshell, as well as leather framed editions in black, ivory, khaki, and blue nuances.
Conceived by Creative Director John Galliano, a futuristic yet organic form language takes shape in the voluminous, metallic, mask like MM101 and MM102 molded to wrap around the contours of the eyes and nose. The templeless
MM101 and MM102 are exclusively presented in silver Glam Slam eyewear cases whereas other frames are presented in white Glam Slam eyewear cases.
Launching on March 7th, the second installment of the genderless line is accompanied by five activation spaces worldwide. This avant-garde pop-up, set in a futuristic space, vividly expresses the corresponding factors between the identities of Gentle Monster and Maison Margiela. The performance, featuring a robot and a human, skillfully blurs the boundary between the two beings through nuanced gestures, imbuing the show with a captivating sense of emotion.
About Maison Margiela
Maison Margiela is a Parisian haute couture house founded in 1988 on ideas of nonconformity and the subversion of norms. Under the creative direction of John Galliano, collectively shared dress codes are inverted and redefined in an analytical wardrobe proposal for the digital age. Driven by instinct, the Maison is devoted to uncompromising creativity invigorated by values of authenticity, radicality and self expression. Its collections are envisioned through a genderless ethos.
About Gentle Monster
The global fashion eyewear brand Gentle Monster was established in 2011. Founded on the philosophy of luxury experimentation, its practice is defined by a radical and innovative point of view principles addressed not only in its design values, but in the conception of its retail spaces and creative projects. Seeking to satisfy the dualities present within the human condition, each pair of sunglasses and spectacles created by the brand embodies a contrast of being essential to the Gentle Monster spirit.
ADDITIONAL MESSAGE
Please note that Gentle Monster Kuala Lumpur as well as Gentle Monster’s official global e-commerce platform (www.gentlemonster.com) are the exclusive authorized sources for genuine products in Malaysia. For a detailed list of other official global retailers, please refer to the website. Gentle Monster prides themselves on maintaining consistent pricing, without partaking in any sales or promotions, both in-store and online. Any Gentle Monster products sold outside of the official retailers mentioned on the website or at values lower than the official recommended retail pricing should raise concerns regarding their authenticity.
The Gentle Monster Kuala Lumpur store is open with operating hours from 10:00AM to 10:00PM and can be found at G.12A, Ground Level in The Exchange TRX. Explore the added convenience of “Buy Now, Pay Later” with ATOME, exclusively available as an in-store payment option, allowing purchases to be split into three months of interest-free payments.
Official Hashtags
@gentlemonster @maisonmargiela #gentlemonster #maisonmargielaxgentlemonster