News

RHB’S Heartwarming Raya Ad Strikes a Chord with Malaysians

Leading up to Eid-al-Fitr, RHB Banking Group (“RHB” or the “Group”) released a heartwarming short film ala festive ad titled “Lembaran Baharu” (Forgiveness). The film recounts the remarkable act of compassion by Malaysian lawyer Ahmad Zaharil Muhaiyar. The film has swiftly captured the hearts of Malaysians, garnering over 10.2 million views, 151,000 likes, and 33,000 shares across all of RHB’s digital platforms. 

In tandem with the release of “Lembaran Baharu”, RHB demonstrated its continued commitment to community well-being. The Group celebrated the spirit of solidarity with those in need, at a pre-Hari Raya shopping initiative for 65 underprivileged families within the Klang Valley and Selangor, comprising low-income households, including single mothers, individuals battling critical illnesses, and senior citizens facing health challenges or caring for grandchildren without family support, at a major departmental store in Kepong, Kuala Lumpur.

Mohd Rashid Mohamad, Group Managing Director/Group Chief Executive Officer of RHB Banking Group, emphasised the importance of connecting and interacting meaningfully with the community particularly the underprivileged, leveraging social media to facilitate genuine engagement and understanding. “With the world becoming even more divided these days, we hope that by spotlighting Zaharil’s story, we can inspire people to embrace diversity and be  more compassionate and open in giving others a chance at a new start.”

Mohd Rashid Mohamad, Group Managing Director/Group Chief Executive Officer of RHB Banking Group picking a baju raya for a child during the pre-Hari Raya shopping outing.

“Through our ‘Lembaran Baharu’ short film, we aim to encourage compassion and unity, sentiments that we further embodied by recently bringing  the joy  of Hari Raya for 65 underprivileged families in the Klang Valley. With each family receiving RM700 in cash and a supermarket gift card worth RM300, our goal was not only to ease their financial burden especially with the Raya celebration just around the corner, but also to foster a deeper sense of togetherness and support during this meaningful time of year,” highlighted Mohd Rashid.

In the spirit of solidarity and forgiveness, RHB’s short film “Lembaran Baharu” recounts the story of En. Ahmad Zaharil, who found himself representing a woman who had stolen a pencil case as a gift for her son, a top scorer in his class in 1998. Zaharil took on her case pro bono, ultimately helping to have her sentence reduced to a “Good Behaviour Bond” instead of seven years in jail. Nearly two decades later, a young man approached Zaharil, revealing himself as the son of the woman he had defended. Inspired by Zaharil’s compassion, the young man followed in his footsteps, becoming a lawyer himself. 

Mohd Rashid Mohamad, Group Managing Director/Group Chief Executive Officer of RHB Banking Group picking a baju raya for a child during the pre-Hari Raya shopping outing.

Guided by its purpose of ‘Making Progress Happen for Everyone’, RHB remains steadfast in its commitment to live up to its brand promise of ‘Together We Progress’ by helping people and businesses grow and succeed. “As we embolden Malaysians to embrace their narratives of growth, we reinforce our unwavering commitment to nurturing a society built on compassion and inclusivity,” added Mohd Rashid.  

Watch RHB’s inspiring ‘Lembaran Baharu’ video on YouTube by clicking here or scanning the QR code.

 

Adib Mohd

Recent Posts

September at Kimpton Naluria Kuala Lumpur Is All About Food, Drinks and Culture

Looking for something different to eat, drink or experience this September? Kimpton Naluria Kuala Lumpur… Read More

2 days ago

KAWS UNIVERSE Brings New Characters to UNIQLO UT Collection

Fans of KAWS and UNIQLO have something new to look forward to as KAWS UNIVERSE,… Read More

2 days ago

Coalfields Retail Park Is Now Open And It Has 100+ Brands To Explore

Coalfields Retail Park, KLK Land’s first-ever retail development, is now officially open with more than… Read More

2 days ago

11 Malaysians Win Google Pixel Prizes After Seven Weeks of Spotting Hidden Plushies

What started as a simple challenge to spot a hidden plushie turned into seven weeks… Read More

2 days ago

TV3’s ‘Wanita Hari Ini’ Gets a Fresh Makeover, Welcomes Three New Hosts and New Segments

TV3’s long-running women’s talk show Wanita Hari Ini (WHI) is entering a new chapter with… Read More

2 days ago

6 Rescued Pets Find New Homes At IJM Land’s Paws To Home Event

Six rescued animals have found new homes after IJM Land’s Paws to Home – Where… Read More

3 days ago

This website uses cookies.