ǪSR Brands who operates KFC Malaysia and Pizza Hut Malaysia today announced “Kempen Sehati” in efforts to address child hunger and education disparities among underprivileged students. This nationwide campaign, backed by a RM2 million pledge, aims to empower underserved students to have equal access to food, education and a brighter future.
The collaboration with Charity Right under the Feed to Educate programme is a holistic initiative that provides food assistance and measures direct outcomes for students by increasing their attendance rates, school grades in evaluations, and feedback sessions with their parents. Starting June 2024, 1,400 underserved students across 28 schools in Malaysia, including Sabah, Sarawak and Labuan will receive monthly food packages to provide them with the nutrients they need for a comfortable school experience.
Through “Kempen Sehati”, the goal is to ensure that participating students receive their monthly food supply in turn encouraging them to stay in school, focus on their studies and improve their overall education experience, giving them equal opportunities to grow and achieve their academic goals.
Chairman of ǪSR Brands Tan Sri Jamaludin Ibrahim said, “Community engagement is an integral component in our business, and we take pride in cultivating a culture of care among our employees and our role as a corporate citizen is to contribute positively to the society by enhancing the quality of life in the communities we serve, especially the underprivileged and marginalised.”
Chief Executive Officer and Managing Director of ǪSR Brands Nehchal Khanna said, “We remain steadfast in our commitment towards nation building and community enrichment. This initiative is more than just providing food, we are investing in the future of Malaysia through their wellbeing and education. It is about empowering young minds with the foundation they need to overcome social and economic barriers to pursue their dreams and aspirations.”
Chairman of Mercy Mission Malaysia Fawwaz Aminuddin said “The synergy between Charity Right, KFC and Pizza Hut is evident in our shared vision of social service. All parties are united in their commitment to create an impactful aid to support national educational objectives, promote the United Nation’s SDG’s and create a sustainable community.
“Together we will work to break the cycle of poverty and empower communities nationwide through education and food aid,” he said.
Kempen Sehati is one of the many community development and enhancement programmes brought by ǪSR Brands through KFC and Pizza Hut. Both brands have been actively contributing to underprivileged communities across Malaysia for more the 14 years. KFC Malaysia, through the Add Hope and KFC Feeding Programme, has contributed more than RM32 million since 2007 while Pizza Hut Malaysia continues to support cancer patients with the Hut to Heart and Sayangimu programmes.
Kempen Sehati was announced by ǪSR Brands Chief Communications Officer, Anis Yusof who said “ǪSR is privileged to have the support from the Ministry of Education and partner with Charity Right that promotes social cohesion and reduce inequality through our Kempen Sehati Feed to Educate. We truly believe that bringing people from different backgrounds together and fostering a sense of community building can help create a positive and lasting impact to all Malaysians.”