MPH Bookstores – the treasured household name and pioneer in the
book retail business – has officially launched its new flagship store at The Exchange, TRX. Situated in the heart of Kuala Lumpur, the store marks a new chapter in MPH Bookstores’ commitment to fostering a love for literature and knowledge within the community.
Attendees at the grand opening included the media, book enthusiasts, MPH MRewards members and community leaders, all drawn by MPH’s dedication to curating a vast collection of books, magazines, stationery, and gift items in a stunning new venue.
Stepping through the grand entrance of MPH Bookstores at TRX, guests are greeted by an impressive 20,000 square feet space that features versatile event spaces ideal for book launches, author meet-and-greet sessions as well as workshops and masterclasses.
The flagship store is meticulously designed to immerse visitors in a world of literary wonder. It exudes an inviting and luxurious feel, with natural wood tones and bronze detailing, encouraging customers to take their time and browse. The massive gold and glass doors open onto this vibrant space adorned with feature ceilings incorporating coded patterns, dynamic murals and monumental columns adorned with bookshelves. Together they combine to form a clean, bright, and modern space that alludes to majestic ancient knowledge centres, such as the Great Library of Alexandria in Egypt and, at the same time, to the future of reading in the digital era.
MPH Bookstores at TRX surpasses expectations by catering to all ages and interests. A fun and refreshing children’s section awaits, designed to ignite young imaginations and nurture reading and creative minds.
Here, young readers can embark on enriching journeys, discovering new worlds and stories with every page turned. There is a full range of English and Malay fiction and non-fiction, an extensive range of school revision and Chinese books and even a specially curated selection of Rare Books and Malaysiana.
The grand opening event was a momentous occasion, featuring a ribbon-cutting session officiated by Martin Cross, CEO of MPH Bookstores and other members of the company’s management – Bobbie Low (Senior General Manager), Ahmad Mustaqim bin Che Shamshudin (Head of Finance) and Vijay Nadesan (Head of Retail Operations), as well as Mitch Wilson Project Director of The Exchange TRX. During his speech, Martin Cross expressed his enthusiasm for the new store, stating, “the opening of MPH TRX marks the start of the renaissance of MPH. The store will be at the centre of our mission to bring families and communities together through the joy of reading, and our vision to be Malaysia’s leading bookstore chain that nurtures a society passionate about books.”
In essence, MPH’s flagship store in The Exchange, TRX, transcends the conventional bookstore. It serves as a sanctuary for book enthusiasts and knowledge seekers alike, offering an immersive experience beyond the norm. With its expansive space, diverse offerings, and unwavering commitment to fostering a love for literature, the TRX store promises to be a beacon of inspiration and discovery for all who enter its doors.
To celebrate the grand opening of the new store, visitors can enjoy a variety of engaging activities, including winning weekly prizes, spinning the wheel for rewards, and receiving MPH merchandise with purchases from 16th May to 12th June. Additionally, don’t miss the opportunity to interact with authors
from Malaysia and beyond during exclusive meet-and-greet sessions at MPH Bookstores.
Join us as we embark on this exciting new chapter in Kuala Lumpur’s cultural landscape. Visit MPH Bookstores at L2,28 – 29.A, Level 2, The Exchange, TRX, from 10:00AM to 10:00PM daily, and immerse yourself in a world of knowledge, inspiration, and imagination. Visitors may also wish to join MPH Bookstores’ MRewards membership programme by registering at the in-store counter, entitling them to a range of benefits including monthly promotions, exclusive birthday offers and a 10% discount on MPH merchandise. Explore MPH’s extensive offerings and collections online at https://mphonline.com/.