New Balance has released the latest installment of its global ‘We Got Now’ brand campaign. The first spot aired in March and featured two-time American League MVP Shohei Ohtani. This is the first in a series of campaign spots that will launch over the course of 2024, featuring an array of New Balance athletes including Coco Gauff, Sydney McLaughlin-Levrone, Jamal Murray, Tyrese Maxey, Bukayo Saka, and Cameron Brink.
The 2024 campaign is a fresh look inspired by the effortless confidence that comes from the ambassadors’ dedication to their craft, shining a spotlight on their vibrant personalities in settings bespoke to each of their athletic disciplines. “We Got Now has successfully introduced New Balance to millions of new consumers since the global launch four years ago,” said Jeff McAdams, Vice President, Global Marketing at New Balance. “Through a premium aesthetic and dialogue-free production, each spot communicates the fun of sport through the emotion and skill of our ambassadors.”
The brand has launched the multi-athlete ‘We Got Now’ anthem globally on socials and will continue to pulse new creative throughout the summer during key sporting moments — a multi-athlete basketball spot leading into the NBA playoffs, Coco Gauff throughout the Grand Slam season, and Bukayo Saka during the UEFA European Championships, and Sydney McLaughlin-Levrone through the running season.
For more information on the latest installment of the ‘We Got Now’ campaign, visit New Balance on social media through these channels: YouTube, Instagram, and Facebook.