In a significant move to blend artistry with philanthropy, Starbucks Malaysia has launched its latest campaign, “Brewing Art For Good: The Bearista Project.” Collaborating with a diverse range of Malaysian artists, including those from the Deaf and Autistic communities, as well as creative art students, this initiative redefines the iconic Starbucks Bearista. Known for its plush bears adorned in green aprons and seasonal attire, the project introduces life-sized versions skillfully crafted by local talents, showcasing their passion and purpose.
Dedicated to fostering diversity, equity, and inclusion (DEI), Starbucks Malaysia has long championed initiatives like the world’s first Starbucks Signing Store in Malaysia, creating employment opportunities for the Deaf community. Now, with the Bearista Project, the spotlight is on local creative talents, celebrating the intersection of art and coffee.
Marking its 25th anniversary in Malaysia, Starbucks unveiled 25 unique life-sized Bearista designs, each inspired by the rich cultural tapestry of Malaysia’s diverse states and the brand’s nationwide growth. The launch event at Pavilion Damansara Heights showcased 12 initial designs, with more slated for release by December 2024. These artistic creations, hand-painted by local talents, will be prominently displayed in selected Starbucks stores across Malaysia.
Complementing the life-sized Bearista, Starbucks introduced a limited-edition series of mini-Bearista available as collectible ‘blind boxes’ in all stores, each priced at RM25. Featuring designs identical to their larger counterparts, these miniatures aim to amplify exposure for the artists while inviting customers to support a meaningful cause. Part of the proceeds from the mini-Bearista sales will be directed to local artists and contribute to a Gaza humanitarian fund led by MERCY Malaysia.
At the launch, Starbucks revealed the first mini-Bearista designs by artists such as Lim Anuar, Deudney Anak Richard, and Luqman Hakim, each contributing their unique artistic perspectives. Starting from 25th June, new mini-Bearista designs will debut monthly until December 2024.
“We are honored to collaborate with these exceptional artists, amplifying their work to a global audience,” remarked Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad and Managing Director of Berjaya Starbucks. He announced the initiative’s commitment to supporting both the artists and humanitarian efforts in Gaza through contributions from the campaign.
As part of its anniversary celebration, Starbucks Malaysia has launched an exclusive webpage featuring updates on the Bearista Project, artist profiles, video interviews, special merchandise, and more. For the latest news and offerings, visit http://www.starbucks.com.my/25.
Join Starbucks Malaysia in celebrating 25 years of community engagement and the outstanding talents of local artists. Here’s to creating more meaningful connections and memories together in the future.