MOCCONA returns for the third year running as the Official Coffee Sponsor for Kuala Lumpur Fashion Week 2024 (KLFW24), bringing coffee and fashion lovers together from 29th July to 4th August.
“MOCCONA’s partnership with KLFW is a perfect showcase of MOCCONA’s belief in celebrating timeless romance and moments of indulgence in everything we do,” said Fiona Tan, General Manager, JDE Malaysia, MOCCONA brand owner. Tan added that both KLFW and MOCCONA celebrate the spirit of unique tastes and celebrating varying styles and preferences of each individual.
Throughout the exciting week of KLFW 2024, MOCCONA will be introducing a delightful menu of refreshing mocktails and classic favourites curated from its bestselling varieties across three distinct coffee intensities: Number 5 (Classic Medium Roast), Number 8 (Classic Dark Roast) and Number 10 (Espresso Style). From bold and intense to smooth and full-bodied, fashionistas and coffee lovers can treat themselves to a cup of aromatic MOCCONA coffee to suit their varying preferences.
MOCCONA X FUZANA MOKHTAZA COLLABORATION
As part of its partnership in KLFW 2024, MOCCONA will be presenting a fashion show with local designer Fuzana Mokhtaza on 1st August 2024. Particularly known for her bridal collections characterized by their romantic and feminine designs, Fuzana Mokhtaza’s design philosophy centres on creating timeless, elegant pieces that blend traditional elements with modern aesthetics. The harmonious blend of traditional and contemporary elements in Fuzana Mokhtaza’s fashion aligns seamlessly with MOCCONA’s brand, known for its rich heritage while offering quality and indulgence with modern appeal. The collaboration reflects a shared dedication to timeless elegance and sophistication, making every moment of the fashion show an elevated experience for the guests.
Tan highlighted the brand’s commitment to supporting local talents in fashion. “MOCCONA is thrilled to support local designer Fuzana Mokhtaza in her debut at this prestigious event. Fashion, like coffee, is a form of self-expression that brings excitement to life. We believe that our presence at KLFW will not only enhance the experience for the guests but also inspire them to savour and celebrate the delightful moment in their life.”
In conjunction with the launch of its new campaign “Love the World You Have Created”, MOCCONA seeks to awaken a sense of appreciation for one’s life often overlooked in the rush of daily existence. In this era where many find themselves merely rushing through life, Moccona aims to reignite the thrill of romance and delight, encouraging everyone to rediscover and fall in love with each day.