In its ongoing commitment to sustainability and environmental conservation, Getha Bedding (M) Sdn. Bhd. (Getha) has launched its ‘Getha Roadshow’ at 1 Utama Centre Court, running from 6 to 11 August 2024.
With over five decades of expertise, Getha, derived from the Malay word “Getah,” has established itself as a leader in luxury and eco-friendly bedding through its use of 100% natural latex. As of 2024, Malaysia is a major global producer of natural rubber, contributing approximately 400,000 to 450,000 metric tonnes annually. Getha plays a vital role in this industry by utilising natural latex, thereby supporting the local rubber sector, fostering rural development, and promoting the sustainable management of rubber tree farming.
Mr. Lim Seng Yu, Head of Strategic Partnership at Getha Bedding, said, “Combining comfort with sustainability is integral to our legacy. Since 1969, Getha has been dedicated to creating bedding solutions that are both luxurious and environmentally responsible. For instance, it takes 1,000 rubber trees to manufacture a king-size Getha mattress, showcasing our deep connection to and support for the rubber industry. By using 100% natural latex, we contribute to the sustainable management of rubber tree farming, ensuring the vitality and growth of this essential industry.”
Getha’s commitment to quality and sustainability has fuelled its expansion into over 30 countries, including Australia, South Korea, Thailand, Japan, New Zealand, Saudi Arabia, Spain, and many more. This global presence allows Getha to proudly promote Malaysian craftsmanship and natural rubber products, enhancing the international reputation of Malaysia’s sustainable practices.
In celebration of Merdeka, Getha’s Roadshow offers a unique opportunity to experience the brand’s products and heritage. The event highlights Getha’s extensive range of meticulously crafted items, reflecting the exceptional quality and attention to detail synonymous with the brand.
Notably, Getha is exclusively launching a new lineup of mattresses at the roadshow, including ‘Green Valley,’ ‘Golden Gate,’ ‘Boston Dream,’ and ‘Victoria Park.’ Each mattress features innovative attributes such as being vegan, fire-resistant, olive oil-infused, and incorporating viscose fabric for added comfort.
Additionally, the six-day roadshow offers a variety of activities, including caricature drawing, a kids’ play area, a colouring corner, a photo booth, and a gashapon machine for lucky draw prizes. Exclusive promotions such as discounts and Pay-with-Purchase (PWP) offers are available, allowing shoppers to explore a wide range of products, from mattresses and pillows to baby items and home accessories.
Getha invites visitors from all walks of life to join the Getha Roadshow at 1 Utama Centre Court (New Wing) from 6 to 11 August 2024. Experience firsthand the luxury and innovation of its new products while enjoying a range of interactive activities and exclusive promotions.
For more information, please visit: Getha’s website, or follow Getha on social media: Instagram (@gethabedding), Facebook, and YouTube (@Getha).