Her Highness Tunku Tun Aminah binti Sultan Ibrahim led a heartfelt initiative in collaboration with Applecrumby®, Malaysia’s leading health and wellness brand for babies, and Yayasan Sultan Ibrahim Johor (YSIJ) to uplift the wellbeing of new mothers and infants in Johor. Held at Hospital Sultanah Aminah, this meaningful event provided support to over 200 new mothers, leaving a lasting impact on families during a critical time in their lives.
The event coincided with His Majesty Sultan Ibrahim, King of Malaysia’s birthday, adding a special significance to the occasion. During the event, Her Highness Tunku Tun Aminah personally distributed exclusive gift sets, including plush toys, premium diapers, and baby creams from Applecrumby®, complemented by cash contributions from Yayasan Sultan Ibrahim Johor. His Majesty Sultan Ibrahim further added a personal and heartfelt touch by signing cards for the mothers, offering them words of encouragement and support.
Jesmine Tan, Co-founder of Applecrumby®, expressed her gratitude for being part of this special effort, saying: “At Applecrumby®, we believe every child deserves the best start in life. Collaborating with Yayasan Sultan Ibrahim Johor and working alongside Her Highness Tunku Tun Aminah has been an incredible honour. Together, we hope to provide not just essential products but also a message of care and compassion to families during this significant chapter of their lives.”
The gift sets, cash contributions, and personalised cards reflect the collaborative effort of Yayasan Sultan Ibrahim Johor, the Johor royal family, and Applecrumby® in their shared mission to support the health and happiness of mothers and their newborns. This initiative underscores the importance of collective care and highlights the dedication of all involved to creating meaningful impacts within the community.