Paris Baguette, the internationally renowned bakery brand under SPC Group, has officially opened its first Halal food hub in Johor, Malaysia. This milestone was graced by YAB Dato’ Onn Hafiz Ghazi, the Menteri Besar of Johor, Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia and Mr. Hur Young In, Chairman of SPC Group marking a key milestone in Paris Baguette’s global expansion. This new facility strengthens the brand’s supply chain while reinforcing its commitment to the highest international food safety and quality standards, underscored by Malaysia’s globally recognised Halal certification process.
The launch of the Paris Baguette Regional Halal Food Hub is a strategic move to strengthen the brand’s global supply chain while catering to the rapidly growing demand for high-quality Halal bakery products worldwide. With Malaysia’s globally recognised Halal certification process—one of the most stringent in the world—this new facility stands as a testament of Paris Baguette’s dedication to excellence, ensuring that every product meets the strictest hygiene, safety, and compliance standards.
“Food is more than just what we eat—it is a way to share culture, identity, and traditions. Through food, we connect with people, honour our heritage, and create meaningful experiences that bring communities together. Today’s grand opening is a significant milestone for us, representing more than just expanding our presence. It symbolises our commitment to building strong connections with local communities, creating job opportunities, and fostering collaboration.” said Mr. Hur Young In, Chairman of SPC Group.
Menteri Besar Dato’ Onn Hafiz Ghazi also expressed his strong support for the investment, emphasizing the positive socio-economic impact of the facility on Johor: “Paris Baguette’s decision to establish its first Halal-certified food hub here is a significant development for Johor and Malaysia as a whole. This facility will not only strengthen Johor’s role within the Johor-Singapore Special Economic Zone but will also provide numerous employment opportunities, contribute to the local economy, and further enhance Malaysia’s reputation as a global leader in Halal food production.”
Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, CEO of the Malaysian Investment Development Authority (MIDA), applauded the launch of Paris Baguette’s first Halal- certified production facility in Johor Bahru as a defining step in cementing Malaysia’s status as the epicentre of global Halal food manufacturing and exports. “SPC Group’s investment is a resounding endorsement of Malaysia’s world-class Halal ecosystem and its pivotal role in fuelling the surging global demand for Halal-certified products. This cutting-edge facility not only strengthens Paris Baguette’s foothold in Malaysia but also serves as a springboard for its expansion across Southeast Asia, the Middle East, and Australia. Backed by the Johor-Singapore Special Economic Zone (JS-SEZ) and the Invest Malaysia Facilitation Centre (IMFC), Malaysia continues to stand as the preferred destination for Halal-focused investments, driving economic growth, job creation, and innovation in the global Halal market.”
The Paris Baguette Regional Halal Food Hub in Johor represents a RM260mil investment and includes seven advanced production lines capable of producing 100million bakery products per year. The facility’s strict Halal certification ensures the highest standards in food production, while also creating new job opportunities for the local workforce.
This new hub will also benefit from Malaysia’s strategic location within the JS-SEZ, offering seamless connectivity to both local and international markets. As a key pillar of Paris Baguette’s expanding supply chain across Southeast Asia, the Middle East, and beyond, this facility will enable the brand to meet the growing demand for Halal- certified bakery products while upholding the highest standards of quality, consistency, and efficiency in every product.
“This is an exciting chapter in Paris Baguette’s global journey,” said Mr. Hur Jin Soo, President of SPC Group. “Our expansion into Malaysia is not just about increasing production capacity, it is about building a strong foundation for future growth. This facility strengthens our international supply chain and allows us to serve our customers worldwide with greater efficiency and consistency. From this strategic location in Southeast Asia, we can reach key global markets faster and more effectively, ensuring that our high-quality bakery products are enjoyed by more people than ever before.”
Paris Baguette’s continued expansion into global markets, particularly in the Halal food sector, is a testament to its commitment to innovation, quality, and global growth. As the brand continues to strengthen its global presence, this new facility in Johor will remain a cornerstone of its efforts to deliver the highest-quality, Halal- certified bakery products to international customers.
For more info, please visit https://www.parisbaguette.com.sg/ or contact Ms. Charlene Chen at charlene.chen@parisbaguette.com.sg