Coway, the Best Life Solution Company, celebrates a significant milestone in its 19-year journey in Malaysia with the launch of its Coway Innovation Fest (CIF), a one-of-a-kind experiential showcase that brings Coway’s latest home innovations directly to the public from 21 to 25 May at IOI City Mall, Putrajaya.
For nearly two decades, Coway has brought smarter, healthier living into Malaysian homes through its innovations in water, air, sleep and home solutions. With Coway Innovation Fest, the brand now invites Malaysians to step into the world of Coway up close and experience firsthand how each product is thoughtfully designed to meet the everyday needs of modern households.
A key highlight of the event is the exclusive preview of Coway BEREX Smart Mattress the first mattress that adjusts to you. Powered by advanced smart sensor technology, it monitors body movements and sleeping posture in real time, dynamically adjusting its comfort zones throughout the night to ensure better spinal alignment, enhanced rest, and optimised sleep quality.
Set to launch this year, the Coway BEREX Smart Mattress represents the next frontier in sleep wellness, helping people achieve deeper, better sleep, every night. Also featured at the event are several curated lineups of Coway’s latest and most iconic innovations, including Washer Dryer, P-Series air conditioner and Villaem III water purifier.
Ryan Jung, Head of Marketing and Product Division of Coway Malaysia shared, “Over the past 19 years, Coway has been a trusted presence in Malaysian homes. Today, we take a big step forward where people can connect with our innovations in a more personal, accessible, and meaningful way. From restful sleep to cleaner air and smarter living, everything we create is designed to support a better everyday life. Thus, Coway Innovation Fest (CIF) brings that vision to life, allowing Malaysians to experience wellness in ways that are truly felt and lived.”
Marking Coway’s expansion into the laundry care category, the all-new Washer Dryer is a 2-in-1 smart appliance designed for busy households. With a 10kg wash and 6kg dry capacity, it delivers powerful washing and drying in one sleek unit, powered by a Direct Drive Inverter Motor for quiet, energy-efficient operation.
Also showcased is the P-Series Air Conditioner, a dual-function solution that delivers fast, even cooling while also purifying the air in real-time. Featuring a 6-stage hygiene care system, it eliminates up to 99.99% of airborne contaminants while providing fast, even cooling through 16-angle airflow and 4-direction swing. Equipped with a self-cleaning unit and a 5-star energy-rated inverter system, it delivers a sustainable and hygienic solution for families seeking cleaner and healthier indoor air.
Featured at the Coway Innovation Fest (CIF), the third-generation Villaem III is Coway’s latest water purifier redesigned to meet the needs of today’s families. With 48 customisable settings, users can choose from six water temperatures and eight volume options to suit any cup, container, or pot. The 2.7L hot water tank provides instant heating, while the Dual Lock function ensures child safety. Furthermore, its UV tank sterilisation activates every 12 hours, guaranteeing safe, bacteria-free water at all times.
Commemorating 19 years in Malaysia, Coway’s Innovation Fest highlights its ongoing dedication to pioneering home innovations that improve everyday living. From showcasing the next generation of Coway BEREX Smart Mattress to unveiling its first-ever Brand Store in IOI Putrajaya, Coway invites everyone to be part of this exciting journey and discover how Coway continues to shape the future of healthier, smarter living.