Cetaphil®, Malaysia’s No. 1 dermatological skincare brand*, has unveiled a bold advocacy-first rebrand with the launch of Cetaphil SkinLABS and two new innovative products designed to meet the diverse needs of sensitive skin.
The new strategy puts education at the forefront, combining dermatologist expertise, pharmacist guidance, and influencer advocacy to empower consumers with credible, science-backed skincare knowledge. By tackling misinformation and championing gentle yet effective solutions, Cetaphil aims to protect skin health for all.
“Our mission is to ensure everyone has access to effective, clinically proven skincare that protects the skin barrier without compromise,” said Cindy Tiu, Country Manager of Galderma Malaysia.
Two New Innovations for Sensitive Skin
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Gentle Exfoliating SA Range (Cleanser & Lotion): Formulated for oily and acne-prone skin, this range combines PHA (hydration), AHA (cell turnover), and BHA (oil control) for gentle yet effective exfoliation. Clinical trials showed a 28% reduction in blemishes and 45% reduction in blackheads, while boosting hydration for up to 48 hours.
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Cetaphil Baby Soothing Moisturising Cream: Specially crafted for newborns, this fragrance-free, petroleum-jelly-free cream delivers triple benefits: soothing irritation, hydrating for up to 48 hours, and protecting against the five signs of skin sensitivity.
SkinLABS: More Than a Product Launch
The Cetaphil SkinLABS event in Kuala Lumpur immersed guests in interactive zones: Hydration, Exfoliate, Radiance, and Gentle, while dermatologist-led talks and live demonstrations reinforced Cetaphil’s science-backed approach. Beauty KOLs and pharmacists also shared personal experiences, highlighting the prevalence of sensitive skin among Malaysians (estimated at 50% of adults) and the need for informed product choices.
“For over 75 years, Cetaphil has advanced skin science so everyone can feel confident in their own skin,” added Cindy Tiu. “SkinLABS is our next step in making expert advice and innovation accessible to all.”
The Gentle Exfoliating SA range and Cetaphil Baby Soothing Moisturising Cream are now available nationwide.