In a vibrant celebration of inclusivity and awareness, KFC Malaysia is teaming up with the bold and unstoppable Mimi Fly to turn up the volume on inclusivity with the Mimi Fly x KFC Dance Challenge along with a new song, ‘Sepakat’. Launching this 10 September 2025 and running through to 10 October 2025, the campaign puts the spotlight on the hearing-impaired community in celebration of International Deaf Awareness Month, and we’re doing it with serious style, rhythm, and heart. It’s a call for all Malaysians to learn, express, and dance it out together — because when we move as one, every gesture speaks volumes.
With the empowering tagline, “Dengan Isyarat Ada Makna, Dengan Jari Kita Sejiwa”, this campaign aims to raise awareness about the hearing-impaired community and the importance of equal opportunities for persons with disabilities (PWD). The challenge invites youth and adults alike, especially Gen-Z, to join in a special dance challenge featuring Mimi Fly’s custom created moves and sign language elements, along with a new song by Mimi Fly.
Following our previous sign language initiative “Jom Belajar Bahasa Isyarat – Edisi Kepci” KFC’s Community Care team members educated Malaysians on simple terms when used is able to help redefine communication with PWDs, reaffirming KFC’s commitment to making communication more inclusive for this very special community.
Hanim Mazam, Chief Marketing Officer of KFC Malaysia expresses, “We are proud to celebrate and bring awareness to our amazing KFC team members who are hearing-impaired and persons with disabilities (PWD). Mimi Fly is the perfect collaborator to create an engaging platform that not only entertains but also educates and builds bridges within our communities.”
“We celebrate the incredible talents of this community who are very special to us and demonstrate KFC’s commitment to inclusivity through this campaign,” she said.
KFC Malaysia continues to lead by example with three dedicated Community Care Stores staffed by persons with disabilities (PWD) employees, and over 100 PWD team members across more than 70 outlets nationwide. This initiative showcases KFC’s ongoing commitment to creating meaningful job opportunities and fostering an inclusive work environment.
How to Get in on the Action
Participants can learn the dance routine shared on KFC’s social media channels and submit their videos for a chance to win exciting prizes. 11 winners will receive an exclusive signed KFC x Mimi Fly T-Shirt, and one of the 11 lucky winners will win a year’s worth of free KFC meals!
This campaign is more than just a dance challenge. It is a movement towards greater awareness, inclusion, and celebration of the hearing-impaired community and persons with disabilities (PWD)’s rich culture and contributions.
For more information and to participate in the dance challenge, visit KFC Malaysia’s official social media pages and website at www.kfc.com.my