The Saudi Travel Fair 2025, held from November 12 to 16 at IOI City Mall Putrajaya, buzzed with 15,000 excited visitors. Clearly, Malaysians are eager to dive into the rich and diverse travel experiences that Saudi Arabia has in store.
At the fair, visitors were immediately drawn to cultural showcases that brought Saudi’s heritage to life.
From the Taste of Arabia corner serving qahwa, the Kingdom’s traditional spiced coffee, with dates, to heritage styling stations where guests tried on traditional attire.
The Sadu Art Wall, inspired by the geometric patterns of traditional Saudi weaving, served as an interactive space where visitors could learn about and experience the craft firsthand.
Visitors could stop by the calligraphy station to see their names beautifully written in Arabic Khat. Additionally, you may enjoy the energetic traditional performances, including:
- Ardha, Saudi Arabia’s national dance
- Samri, a lively Bedouin music
- Dance tradition with the daf drum
added fresh energy and everlasting excitement. Together, these experiences brought the sights, sounds, and spirit of Saudi heritage to life.
These experiences gave visitors a deeper connection to Saudi culture from the moment they entered the fair.
The Saudi Travel Fair 2025 Offers Umrah+ Packages to Drive Conversions
Umrah+ packages continued to attract steady enquiries, especially extensions to AlUla, Aseer, Taif, Jeddah, and Al Baha.
As usual, visitors loved the extra perks, from complimentary Haramain high-speed rail rides and exciting excursions to cashback rebates and exclusive limited-edition merchandise.
Interest is shifting beyond the “Golden Triangle” of Riyadh, Al Ula, and Jeddah, with travelers eyeing:
- Abha, Aseer: Cool mountain air and rich heritage.
- Al Baha: Scenic landscapes and charming traditional attractions.
Growing Interest in ‘Winter Is Alive’ Leisure Travel
For families and young travelers, the expanded “Winter is Alive” program drew strong curiosity.
Cheerful news for you. Grab the exclusive chance to experience the taste of Saudi Arabia’s top leisure spots in:
- Riyadh: Where modern energy meets culture.
- Diriyah (JAX District): History comes alive around every corner.
- Hail & Qassim: Scenic views and authentic local experiences.
- Red Sea: Dive into turquoise waters, explore pristine islands, and unwind at luxury eco-resorts.
Many were particularly inspired by the Red Sea’s blend of adventure, relaxation, and eco-conscious tourism, making it a standout choice for post-Umrah holidays.
For more updates on “Winter is Alive” and upcoming travel opportunities, visit VisitSaudi.com.