As Ayam Brand enters the market, the company believes that proper nutrition plays a vital role in a child’s physical and cognitive development.
Nutritious meals strengthen the body, sharpen focus, and sustain energy, forming the foundation for confident learning and creativity.
Art, on the other hand, nurtures imagination, empathy, and emotional expression to help children turn knowledge into self-discovery.
By connecting these two essential elements, ‘Makan Bijak Bersama Ayam Brand™ 2025’ shows how a healthy diet fuels creative potential, empowering children to think, imagine, and create beyond the classroom.
Children are naturally imaginative. When we combine good nutrition with art, we help them see that healthy living isn’t just a routine, it’s an act of creativity, confidence, and self-expression.
–Teoh Wei Ling, Head of Marketing, A. Clouet (Malaysia) Sdn. Bhd. (Ayam Brand).
A collaboration between Ayam Brand, the Ministry of Education Malaysia, and the State Education Departments (Jabatan Pendidikan Negeri) of Selangor, Kuala Lumpur, and Putrajaya, the initiative engaged over 6,300 primary school students from 30 primary schools through three key components:
- Nutrition Talk Sessions
- Individual Art Competition
- Team Mural Competition
Two shared objectives guided the initiative:
For schools
It served as a platform to encourage students to adopt healthy lifestyle habits through experiential learning that blends nutrition and creativity.
For Ayam Brand
It reflected the brand’s long-standing mission to promote nutritious, natural, and preservative-free meals that bring families and communities together.
The prize-giving ceremonies, held from 24 to 26 November 2025 at the respective winning schools and attended by representatives from the State Education Departments to celebrate students’ creativity, teamwork, and enthusiasm.
This initiative is an excellent example of learning through experience. It connects art, health, and values, and gives students the confidence to express themselves creatively.
–Encik Muslim bin Mustafa, Senior Assistant Director, Student Affairs Unit, Student Development Sector, Federal Territory Kuala Lumpur Education Department.
Race to Climb the Ayam Brand Leaderboard
1. Nutrition Talk Sessions
Between July and September 2025, over 6,300 students attended the “Makan Bijak Bersama Ayam Brand™” nutrition talk sessions, which are interactive sessions designed to teach about:
- Balanced nutrition
- Pinggan Sihat Malaysia
- #SukuSukuSeparuh
- Nutritious lunchboxes
- Active lifestyles
To bring lessons to life, the brand distributed product gift packs for students at all participating schools. That includes:
- Ayam Brand™ Santan 200ml
- Ayam Brand™ Ayam Carik Mayones
which are nutritious, easy-to-use products that encourage families to prepare wholesome meals together.
2. Individual Art Competition
Running concurrently from June to October 2025, the Individual Art Competition invited students to express how healthy eating fuels creativity and happiness under the theme “Gaya Hidup Sihat dan Ceria bersama Ayam Brand™.”
The contest successfully received 150 submissions nationwide and judged them based on creativity, message clarity, and visual appeal.
3. Team Mural Competition
A highlight of the campaign, the Team Mural Competition transformed school walls into lively canvases celebrating health, teamwork, and imagination under the theme “Gaya Hidup Sihat dan Ceria bersama Ayam Brand™”.
The murals were evaluated based on creativity, visual appeal, message clarity, and alignment with the program’s health theme.
Additional points were given for social media engagement through hashtags #Sihat&CeriaBersamaAyamBrand and #MakanBijakBersamaAyamBrand.
I learned that healthy food gives us more energy to draw and play. My team painted a mural about how good food makes us happy and strong, and now everyone in school can see it every day!
Said Alya Hani, 11, a student from SK Taman Seri Gombak 2, one of the mural competition winners.
Celebrating Art, Nutrition, and Community with Ayam Brand
More than just a competition, Makan Bijak Bersama Ayam Brand™ 2025 planted seeds of awareness about nutrition, creativity, and community spirit among school children.
It exemplified how healthy living and creativity go hand-in-hand, encouraging young Malaysians to eat well, think brightly, and live joyfully.
Since 1892, this well-known company has been a household name trusted by millions across Asia, known for its:
- Promise of quality
- Natural ingredients
- NO preservatives, added MSG, or trans fats
Beyond its products, the brand has consistently invested in community well-being, supporting causes from education to sustainability.