Events

LEGO Just Turned Lunar New Year into a Playful Adventure

Ever thought LEGO could make you feel the Lunar New Year magic like never before? Step aside, angbaos and mandarin oranges, the Year of the Horse just got a whole lot more colourful, brick by brick.

From Sunway Pyramid to LEGO stores nationwide, fans of all ages were getting their hands busy building the new festive sets: the Galloping Horse Canvas and the Fortune Firecracker. With interactive features, brush-style designs, and surprise reveals, these aren’t just toys, they’re mini cultural masterpieces.

“I didn’t expect building LEGO could feel this festive! The Galloping Horse is so cool, it literally feels alive when you spin it,” said a fan snapping pics for Instagram. #LEGOYearOfTheHorse was trending for a reason.

The fun didn’t stop at the sets. Meet the LEGO God of Fortune, claim exclusive Angbaos, and tackle activity stations like Flow with Koi, Herd Harmony, and Reunion Route. Each station brought families and friends together, turning traditional Lunar New Year symbols into playful, hands-on challenges. And yes, the communal wishing tree was basically a real-life TikTok trend waiting to happen.

Kids walked away with their very own Make and Take Horse, adults scored special vouchers, and shoppers bagged LEGO Lion Dance sets, polybags, and exclusive goodies. Promotions made it impossible to leave empty-handed.

“LEGO Lunar New Year totally nails the balance between culture and creativity,” said Ágnes Molnár, Marketing Director of LEGO APAC Travel Retail. “It’s about families coming together, sparking imagination, and keeping traditions alive in a playful way.”

If you’re looking for an event that’s shareable, Insta-worthy, and genuinely fun, LEGO’s Year of the Horse activations hit all the marks. Build, play, and gallop into a Lunar New Year that’s unforgettably LEGO.

nur

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