SHAH ALAM, Selangor, 27 April 2026 – Anmum Essential Gold and Anmum Essential are now available in enhanced formulations, designed to support children’s growth and development in today’s ever-connected digital era.
Both formulations deliver a carefully balanced combination of essential nutrients to support the nutritional needs of growing up children. The improved formulations now offer an added nutritional support with Lutein, a nutrient that helps to protect eyes and filter blue light, an increasingly relevant need as screen time becomes part of everyday learning and play.
Together with key ingredients and nutrients that help support good gut environment, the focus is to support how children think, see and grow in a more connected world.
4 in 5 Malaysian children are exposed to excessive digital screen time every day, reflecting how technology has become deeply integrated into both learning and play. As a result, parents are increasingly looking for nutritional support that keeps up with how children develop in today’s environment.
“We’ve always focused on supporting children’s optimal growth with trusted, science- backed nutrition,” said Lim Siew Poh, Marketing Director of Lactalis-Mainland Dairy Malaysia. “As children today learn and explore in more connected ways, parents are looking for support that keeps up with their evolving needs. With the improved formulations, we are strengthening our nutritional offering to support children’s development more holistically, complementing the care and proper stimulation provided by parents, while continuing to provide the reassurance that parents trust.”
Anmum Essential Gold offers a more advanced formulation with:
- Highest DHA 5 , Gangliosides and MFGM
- Lutein to protect eyes and filter blue light
- Probiotic and Prebiotic to support good gut environment
Anmum Essential, offering the same core goodness at greater value, contains:
- DHA, Gangliosides and MFGM
- Lutein to protect eyes and filter blue light
- Prebiotic to support good gut environment
Studies showed that DHA, MFGM and its bioactive components including Gangliosides help support IQ and memory development while Prebiotic helps in supporting good gut environment by promoting the growth of beneficial bacteria in the gut.
The newly improved Anmum Essential Gold and Anmum Essential are now available at leading supermarkets and hypermarkets nationwide.