Kuala Lumpur, Malaysia – MUJI Malaysia invites customers to discover a simpler approach to skincare with its “BRAN New Skin, Made with Rice Bran” Roadshow, taking place from 8 to 14 June 2026 at the East Entrance Atrium, Mid Valley Megamall (in front Secret Recipe).
Extract from the natural ingredient, the roadshow showcases MUJI’s Fermented Booster and Sensitive Skincare Series through an immersive experience designed to educate, engage and inspire customers to build an effective skincare routine with thoughtfully formulated products.
At the heart of the campaign is MUJI’s Fermented Booster Series, formulated with fermented rice bran extract, a key ingredient known for its moisturizing and skin-conditioning properties. Developed with MUJI’s philosophy of simplicity and quality, the series is designed to support better absorption of subsequent skincare products while promoting healthier-looking skin.
Activation:
Throughout the seven-day roadshow, visitors can:
Step 1: Registration
Scan the QR code, answer a few simple questions, and register on the MUJI website.
Step 2: Discover MUJI Skincare
Explore MUJI’s Fermented Booster and Sensitive Skincare Series through interactive product displays. Learn about the key ingredients, formulation process, and skincare benefits behind each product.
Step 3: Experience the Products
Try the skincare products firsthand through sampling opportunities and discover their texture, comfort, and hydration benefits.
Step 4: Join the Interactive Digital Game
Participate in a fun touchscreen skincare puzzle to learn about the benefits of rice bran and the correct sequence of a skincare routine.
Step 5: Receive Exclusive Rewards
Complete the interactive game and receive complimentary skincare sachets and an exclusive MUJI printed A6 Jute Bag, while stocks last.
This engaging experience is designed to make skincare education simple, interactive, and enjoyable while helping customers discover products that suit their daily skincare needs.
Exclusive Promotion & Gift with Purchase:
Customers can also enjoy an exclusive 15% discount on Fermented Booster and Sensitive Skincare products available only during the roadshow.
In addition, customers who purchase any product from the Fermented Booster Series will receive a limited-edition brooch as a complimentary gift.
As part of a special collaboration with MV Club, members who spend RM100 and above at the roadshow will be entitled to redeem an exclusive MUJI TPU Clear Case, subject to availability and terms and conditions.
The “BRAN New Skin, Made with Rice Bran” Roadshow reflects MUJI’s commitment to creating practical products that enhance daily life through thoughtful design, natural ingredients and simplicity.
Event Details:
Date: 8 – 14 June 2026
Time: 10:00 AM – 10:00 PM
Venue: East Entrance Atrium, Mid Valley Megamall
For more information, please visit MUJI Malaysia’s official website or follow MUJI Malaysia on social media.