In conjunction with Merdeka Day 2026, 888 Tea & Coffee has officially launched Bersama Kita Tertarik, a musical collaboration celebrating Malaysia’s multicultural identity and the enduring spirit of unity through the nation’s beloved teh tarik culture.
Supported by Tourism Malaysia as a Strategic Partner ahead of Visit Malaysia 2026–2027, the initiative highlights teh tarik as a key cultural experience from neighborhood mamak stalls to classic kopitiams that connects locals and international travelers alike.
Bringing Malaysian Heritage to the World Stage
“Teh tarik has become an integral part of Malaysia’s everyday life,” said Mohd Akbal Setia, Deputy Director General (Promotions) of Tourism Malaysia. “This simple beverage has transcended its ordinary role to become a reflection of Malaysia’s culinary heritage, diverse culture, and warm hospitality, strengthening our appeal as a leading gastronomy tourism destination globally.”
Echoing this sentiment, Alvin Ang See Ming, Executive Director of 888 Tea & Coffee, emphasized the brand’s home-grown roots:
“We believe beverages are more than just something we enjoy—they are part of our culture, our memories, and the moments we share with others. Through Bersama Kita Tertarik, we hope to celebrate the Malaysian spirit of connection and highlight how a simple tradition like enjoying a cup of teh tarik can bring people closer, regardless of background.”
Key Campaign Highlights
- Multi-Genre Music Video: Features a cross-cultural collaboration between Alif Satar & The Locos, Danny Koo, and Kidd Santhe, bringing together diverse musical styles to reflect national harmony.
- Culinary Tourism Focus: Showcases the iconic “pulling” technique and social rituals of teh tarik as an authentic entry point for international tourists visiting Malaysia.
- New Product Release: 888 Tea & Coffee has launched the all-new 888 Teh Tarik Malaysia, crafted with premium tea extract and no artificial coloring to provide the smooth, traditional teh tarik taste in a convenient, modern format.For more details on the campaign and product lineup, visit 888teacoffee.com.my.