Malaysia’s homegrown frozen yoghurt brand Yobe Malaysia is entering a new chapter with the launch of Yobe Crafted at Tuah 1895 BBCC and the introduction of rising boy group ALPHA as its first-ever Brand Ambassador.
The new outlet marks Yobe Malaysia’s fifth outlet in just four months, with seven more outlets planned by the end of 2026. Yobe Crafted offers the brand’s range of frozen yoghurt and desserts, alongside new creations designed for everyday indulgence.
But the launch wasn’t just about froyo.
In conjunction with the Merdeka season, Yobe Malaysia officially welcomed ALPHA, Daniel, Izat, Rizal, Ariel, Ray, Araff and Sky to the Yobe family under the campaign message “Swirled in Malaysia, for the World.”
The partnership celebrates two homegrown names coming together to champion Malaysian talent, youth culture and creativity.
“Yobe Malaysia and ALPHA share the same Malaysian roots and a passion for creating something fresh for the next generation,” said Leon Tang, CEO of Yobe Malaysia.
Fans can also look forward to exclusive Yobe x ALPHA experiences, including Yobe Stamp & Collect, featuring limited-edition ALPHA photocards, as well as Yobe Crafted blind boxes and other ALPHA merchandise.
The exclusive items are available from today, giving fans another reason to drop by Yobe Crafted at Tuah 1895 BBCC.
Because apparently, froyo tastes even better when there’s a photocard waiting for you.
For more information, visit yobe.com.my or follow @yobemalaysia on Instagram.