Malaysian cosmetics brand IN2IT is celebrating a major milestone as it marks 25 years in the beauty industry, with a six-day anniversary celebration featuring K-pop star Hendery of NCT’s WayV.
Held at Orange Concourse, Sunway Pyramid from 22 to 27 September, the celebration brought together beauty, entertainment and fan experiences under the theme “Beauty and Love.”
The highlight of the celebration was Hendery’s special appearance, where the NCT WayV star took part in an intimate on-stage session and shared his first impressions of Malaysia and his experience being part of IN2IT’s 25th anniversary.
Fans also had the chance to have their messages read out to Hendery, while selected lucky winners were treated to an exclusive group photo opportunity with the K-pop star.
The celebration also welcomed YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor, alongside IN2IT Managing Director of APCCMY, Ms Phyllis Fong, and Watsons Malaysia COO, Mr Danny Hoh.
A special moment saw the guests come together to unveil a giant birthday gift to mark IN2IT’s quarter-century milestone.
Speaking at the celebration, Phyllis Fong said IN2IT’s 25-year journey has always been about helping people feel confident while celebrating the customers and supporters who have grown with the brand.
“25 years ago, IN2IT set out with a simple mission: to help everyone put their best face forward with confidence.”
To mark the occasion, IN2IT also introduced its exclusive 25th Anniversary Gift Sets as a token of appreciation to its loyal community.
The anniversary celebration reflects IN2IT’s journey from a local beauty favourite to a familiar name among Malaysian beauty lovers, while looking ahead to its next chapter of growth and innovation.