Photography lovers and streetwear enthusiasts have something exciting to look forward to as FUJIFILM Malaysia teams up with global streetwear brand atmos for an exclusive collaboration titled Street in Focus.
Taking place from October 5 to 25, 2026, at atmos Mid Valley Megamall, the special in-store takeover celebrates the 40th anniversary of FUJIFILM’s iconic QuickSnap camera while introducing two new photography products, the instax Pal 2 and instax Link WIDE 2.
The collaboration brings together two creative worlds, combining FUJIFILM’s photographic heritage with atmos’ influence in sneaker and streetwear culture.
More than just showcasing cameras, the initiative encourages visitors to explore photography as a form of self-expression and storytelling.
Celebrating 40 Years of QuickSnap
For four decades, FUJIFILM’s QuickSnap has allowed photography enthusiasts to capture everyday moments through the unique charm of film.
To commemorate the milestone, FUJIFILM has introduced two additions to its QuickSnap lineup, both priced at RM118.
The QuickSnap Black and White offers monochrome photography, highlighting contrast, texture and depth for those who appreciate timeless black-and-white images.
Meanwhile, the QuickSnap Active is designed for outdoor adventures. The waterproof single-use camera can operate underwater at depths of up to 10 metres, making it suitable for beach trips, swimming and other outdoor activities.
Both models were released in Malaysia on September 15, 2026.
Meet the New instax Pal 2 and instax Link WIDE 2
Beyond celebrating its analog heritage, FUJIFILM is also introducing two new products that combine digital convenience with the enjoyment of physical photographs.
instax Pal 2: RM648
This compact digital camera features 30 creative effects, multiple photo formats and the ability to create flipbook-style instax Animation clips.
It can also connect to compatible instax Link printers, allowing users to turn their favourite digital memories into physical prints.
Visitors attending the pop-up can try the camera’s features firsthand. Customers who pre-order the instax Pal 2 can also receive an exclusive instax x atmos camera pouch, while stocks last.
instax Link WIDE 2: RM748
Designed for those who enjoy printing their smartphone photos, this printer produces wide-format instant prints.
Its new Photo Mixer feature allows users to combine up to six images into creative postcard-style layouts before printing.
The RM748 package includes one pack of WIDE 10s film. Early-bird customers can also receive an additional complimentary pack of 10 film sheets, subject to availability.
Explore Kuala Lumpur Through 50 Photographers’ Eyes
Another highlight of the collaboration is the Community Photo Gallery, featuring the Capture Your City: Kuala Lumpur Edition exhibition.
The exhibition showcases photographs taken by 50 participants from different backgrounds, offering visitors a unique perspective of Kuala Lumpur through film photography.
From everyday street scenes to personal moments, the collection celebrates the city’s character and the stories captured through the lens.
Visitors can also discover an exclusive limited-edition FUJIFILM x atmos collaboration created to commemorate QuickSnap’s 40th anniversary.
Where and When Can You Visit?
- atmos, Mid Valley Megamall, Kuala Lumpur
- October 5–25, 2026
- FUJIFILM x atmos, Street in Focus
Whether you’re a film photography enthusiast, a streetwear lover or simply someone who enjoys capturing memorable moments, Street in Focus offers an opportunity to discover how photography and fashion can come together.
For more information about FUJIFILM products, visit its official website at www.fujifilm.com/my.