Malaysian home and living solutions provider Signature International Berhad (Signature) has officially opened its new flagship store at Damansara Furnishing Centre in Kayu Ara, Petaling Jaya, on 23 October 2026.
The opening marks the brand’s 32nd anniversary, introducing its Kitchen & Beyond vision, a new approach that brings kitchen design, home renovation, furnishings and smart-home solutions together for a more seamless home transformation experience.
And that’s not all! To celebrate the milestone, Signature is also introducing its latest contemporary kitchen collection, Quiet Form, alongside nationwide anniversary rewards worth up to RM15,000.
Beyond the Kitchen: A One-Stop Destination for Home Makeovers
Renovating a home can be exciting, but coordinating different contractors, designers and suppliers can quickly become overwhelming.
That’s where Signature’s Kitchen & Beyond concept comes in.
Instead of visiting multiple places to plan a home makeover, homeowners can explore various home solutions in one showroom, from customised kitchen cabinets and wardrobes to wall panels, renovation services and smart-home technology.
The new flagship brings together several offerings, including:
- Signature Cabinetry: Customised kitchen and home storage solutions.
- Signature Reno Works: Professional renovation services, including electrical works, interior finishing and project supervision, supported by a two-year warranty on renovation works.
- AGMO by Signature: Decorative wall panelling designed to enhance interior spaces.
- Smartverse: Smart-home automation solutions for greater convenience, security and functionality.
- Baagus: Soft furnishings that add comfort and style to living spaces.
Visitors can also explore fully styled living spaces on the ground floor, while the upper floor features product displays, material exploration areas and consultation spaces.
The showroom also includes a Signature Concept Gallery, Product Experience Zone and Inspiration Hall, allowing homeowners to discover design possibilities before making decisions.
According to Signature Group Chief Executive Officer Lau Kock Sang, the flagship represents the company’s next chapter in simplifying the home transformation experience.
The initiative aims to help customers enjoy better design continuity, clearer accountability and greater confidence throughout their renovation journey.
Meet Quiet Form: Signature’s Latest Contemporary Kitchen Collection
For those who appreciate minimalist interiors with a touch of luxury, Signature has something new to explore.
Making its debut at the Damansara flagship is Quiet Form, a contemporary kitchen series that combines elegant simplicity with thoughtful functionality.
Rather than relying on elaborate decoration, Quiet Form focuses on clean proportions, premium-looking materials, integrated lighting and concealed functions to create a sophisticated kitchen environment.
The collection features Satin Glass, Supermatt surfaces and deeper timber-look finishes, offering a balance between modern aesthetics and everyday practicality.
Homeowners can explore three distinctive colour palettes:
- Day: A lighter palette for a bright and airy atmosphere.
- Night: Darker finishes for a bold, refined appearance.
- Twilight: A combination of light and dark tones for a balanced contemporary look.
Following its introduction in Damansara, the Quiet Form series is planned for a gradual rollout at other Signature showrooms.
Celebrating 32 Years with Rewards Worth Up to RM15,000!
Here’s something worth checking out if you’re planning to upgrade your home.
In conjunction with its 32nd anniversary, Signature has launched a nationwide campaign titled “Complete More of Your Home with Anniversary Rewards”, running from 23 October to 29 November 2026 at participating showrooms.
Under the campaign, customers can unlock an additional RM3,000 in Anniversary Rewards for every RM10,000 spent on qualifying customised built-in cabinetry.
These rewards can be redeemed towards eligible cabinetry purchases, including kitchen cabinets, wardrobes, TV cabinets and foyer cabinets, with total rewards of up to RM15,000.
There’s another anniversary treat, too!
Eligible customers can purchase selected home appliances, including a washing machine or refrigerator, for just RM32 each through an exclusive Purchase-with-Purchase offer.
Both promotions are subject to qualifying purchase or deposit requirements and the campaign’s terms and conditions.
Diana Danielle Joins Signature’s Home Transformation Journey
Adding a familiar Malaysian face to the celebration, actress Diana Danielle is also part of Signature’s latest home transformation initiative.
As the official ambassador of Signature’s 48-Hour Trade-In Programme, Diana is collaborating with the brand to share home transformation experiences through lifestyle-focused storytelling.
The flagship opening also featured the premiere of her kitchen transformation story, highlighting how home design can play a meaningful role in everyday living.
Through the collaboration, Signature hopes to inspire more Malaysians to explore new possibilities for their living spaces.
Planning a Home Makeover? Here’s Where to Visit
Whether you’re designing your dream kitchen, upgrading your living space or simply looking for home inspiration, Signature’s new flagship offers an opportunity to explore different design and renovation solutions under one roof.
Visitors can discover the Quiet Form kitchen series, explore Signature’s wider home-living collections and learn more about the anniversary promotions.
Signature Flagship Store Damansara
Location: Units G1, F1, G2 and F2, Lot PT 317, Jalan Anggerik, Damansara Furnishing Centre, 47400 Petaling Jaya, Selangor.
Anniversary campaign: 23 October – 29 November 2026
For more information, visit Signature’s official website.
After all, a beautiful home isn’t just about how it looks. It’s about creating a space that makes everyday living feel a little more special!