Have you seen the latest collection of UNIQLO x Marimekko 20 FW that was launched recently? Marimekko is very famous for its prints and colors different from the others since 1951. Now, its collaboration with UNIQLO has released a limited edition collection for autumn and winter.
The whole collection is very beautiful and if you notice, UNIQLO x Marimekko 20 FW has used nine types of prints that have their own story. For those of you who admire and wonder about this collection, keep reading, okay?
1. Themes & Inspiration
The collection this time is inspired by the weather in the northern region and life during the winter as well as combined with iconic prints by designers from Annika Rimala and Maija Isola.
Clothes that symbolize simplicity and bold prints make it suitable for women and children to wear as well as celebrate togetherness in this special season. This special collection can be seen on outerwear such as Ultra Light Down Cocoon coats, dresses, and knits that give comfort to the wearer.
Colors & Prints
This autumn and winter, the Marimekko collection is inspired by the cold life in the Nordic countries. The color palette and patterns used are described as a combination of cool air in winter with the warmth of a fireplace.
So the wearer can feel the warmth of the fire mixed with the cold during the winter even in different places.
The Whole Collection Process
UNIQLO x Marimekko is the fourth collaboration in releasing the latest collection for its loyal customers. For the Marimekko designer group, they will always find the overall mood for each season. This is because they will customize the print, color with the message they want to convey to the user.
This message and collaborative process are very important for users to understand as a whole about the theme of the collection that is released through their respective cultural understandings.
User Response
While the world is still plagued by dangerous epidemics and keeps many alerts, UNIQLO and Marimekko do not miss the opportunity to make their customers feel safe. Every print and color released by Marimekko can make users feel more valued and safe during the autumn and winter.
Users can also wear this collection in daily life or give it as a gift to share a positive and enthusiastic feeling in facing this situation with others.
Covid-19 Situation & All Day At Home
Looking at the condition of Covid-19 and many people spend time at home either working or with family. So, this situation makes Marimekko design a suitable collection to provide comfort even at home.
For the first time, the flannel fabric was used in the collection of dresses, shirts, and pants. This flannel fabric material provides warmth and comfort adapted to the conditions at home.
For those of you who often have encounters via video from home, Marimeno blend knitwear definitely gives a different and fresh look even just at home.
For those of you who have not yet received this limited edition collection, you can get it at UNIQLO stores and online.