Burger King Makes Major Revamps, Rolls Out New Retro-Inspired Logo

In order to reflect changes such as the removal of preservatives, Burger King has updated its brand, including its logo, product packaging, and restaurants, the fast-food chain announced on Thursday.

“We’ve been doing a lot in terms of food quality and experience,” said Fernando Machado, global chief marketing officer of Restaurant Brands International, which owns Burger King.

“We felt that putting a wrap around all that with an upgrade of our visual identity would help signal to our consumers that this is a brand that’s evolving.”

A new logo with a rounded font that matches the shape of its burgers and other menu items is included in the rebranding, Burger King’s first in over 20 years.

Bold colors in shades of brown, red, and green are a reference to the flame grilling process of Burger King and the use of fresh ingredients, the firm said.

Earlier this year, Burger King revealed it will strip from its iconic Whopper burgers all artificial colors and preservatives as fast food franchises are gradually offering healthier alternatives to follow consumer preferences.

Despite the rebranding, the company’s notoriously eccentric plastic-faced character – The King – won’t be going anywhere.

“We love him the way he is, and he will continue to be weird,” Machado said.

Source: Reuters

Adib Mohd

Recent Posts

SEACare 2025 Solidifies Malaysia’s Leadership in Southeast Asia’s Healthcare Landscape

Malaysia’s commitment to transforming its healthcare system takes centre stage this week as SEACare 2025,… Read More

1 day ago

Drop: A First Date That Turns Into a Psychological Minefield

What happens when trust, trauma, and tequila meet at the same table?  That’s the unnerving… Read More

1 day ago

SME Bank Collaborates with Autism Cafe Project to Empower Autistic Entrepreneurs

Small Medium Enterprise Development Bank Malaysia Berhad (“SME Bank”) has partnered with The Autism Cafe… Read More

1 day ago

Pahlawan Malaysia 2025: Malaysia’s Premier Obstacle Sports Competition Set to Energize the Nation at the Curve, Mutiara Damansara

The Malaysia Obstacle Race Sports Association is proud to announce Pahlawan Malaysia 2025, the premier… Read More

1 day ago

Tesla Malaysia is Celebrating the ‘Earth Week’ to Rewards Owners in Conjunction with a ‘Refer and Win’ Campaign

Embracing the mission to accelerate the world’s transition to sustainable energy, Tesla Malaysia launches the… Read More

1 day ago

Malaysia’s Viper Niza Racing On The Winners’ Podium At The 12 Hours Of Spa Francorchamps

Malaysians Douglas Khoo, Dominic Ang and Melvin Moh raced to a podium finish at last… Read More

1 day ago

This website uses cookies.