BTS has become an internationally known household name in the Kpop industry. Hence, French luxury brand Louis Vuitton picks the boy band group to become their new ambassadors. This decision by LV is a great move as the members; RM, Jin, Suga, J-hope, Jimin, V, and Jungkook are popular for their casual elegance.
LV introduced them on April 22. In this collaboration, the members will be partnering with the fashion house on projects that are still undisclosed. LV men’s artistic director, Virgil Abloh will be a part of the project as well.
The LV artistic director said, “I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
The French luxury label seems particularly pleased to have BTS among its muses, calling the young South Korean musicians ‘pop icons’ in a viral tweet.
Source: Lifestyle, Louis Vuitton