What Is Behind Kopi Luwak’s Popularity?

Kopi Luwak is famously known for its high price. According To CEO Magazine, this coffee is about US$1,300 per kilogram. Why is it so expensive? Who is behind Kopi Luwak’s popularity?

Many already know about this. For those who do not, Kopi Luwak is originally from Indonesia. It also comes from animals called palm civets or luwaks. Yes, palm civets eat ripe coffee cherries and excrete coffee beans. After cleaning and roasting the coffee beans, Kopi Luwak is ready to set.

Kopi Luwak’s Popularity

Source: coffeedesk.com

If we think about it, how can animals’ feces taste good? When the coffee beans pass through the digestive system of the palm civets, the beans will go through an enzymatic process. The process will remove the chaffs from the coffee beans. Therefore, it contributes to the distinctive taste and texture of the coffee beans. 

However, there has been an issue regarding Kopi Luwak. Not all palm civets that produce these coffee beans are from the wild. There are many palm civets caught and caged. These palm civets are forced to eat the ripe coffee cherries. According to Coffee Affection, research finds out that Kopi Luwak Plantation rarely meets animal welfare standards. These include hygiene, shelter, and the freedom for the palm civets to move around.

Still, it is not wrong to drink Kopi Luwak. All you have to do is make sure that the chosen company did not abuse these animals. Make sure to check the company’s ethical process, and then you can enjoy the coffee. 

Besides palm civets that can produce coffee, rhesus monkeys or macaques can too! Nevertheless, they do not produce coffee by excreting them. Instead, they chew and spit them out. People call this coffee as Monkey Coffee and it came all the way from India and Taiwan.

Source: Coffee Affection, CEO Magazine, The Spruce Eats

Adib Mohd

Recent Posts

The Food Merchant Brings Global Flavours & Fantastic Deals to IOI Mall Damansara

Get ready, IOI Mall Damansara! The Food Merchant, Malaysia’s premier gourmet grocer is delighted to… Read More

22 hours ago

foodpanda Malaysia Launches futureK A New Healthcare Pilot for Delivery Partners and Families

In a bold step to improve healthcare access for Malaysia’s gig workers, foodpanda Malaysia has… Read More

22 hours ago

Garmin’s New Descent S1 Buoy is a Game-Changer for Dive Safety & Communication

Garmin Malaysia just dropped a major innovation for divers introducing the Descent S1 Buoy, a… Read More

22 hours ago

AEON Breaks Ground on Major Seremban 2 Expansion, Completion Targeted for 2027

AEON CO. (M) BHD. (AEON) is set to transform the retail landscape in Negeri Sembilan… Read More

22 hours ago

Solar Time Turns 44: A Timeless Legacy Reimagined at IOI City Mall

After 44 years of shaping Malaysia’s timepiece scene, Solar Time is stepping into a bold… Read More

23 hours ago

160 Makan Spots, 40 Iconic Dishes, One Map redBus Is Feeding Our Travel Obsession

If you’ve ever planned a road trip just to try nasi dagang in Terengganu or… Read More

3 days ago

This website uses cookies.