KL Wellness City Sdn Bhd, the visionary developer of Southeast Asia’s first 360-degree integrated wellness hub, continues its effort to empower the community towards a healthier lifestyle by launching the first-ever Fitness Fiesta, which is set to be held in December 2022.
The 2-day Fitness Fiesta is designed to cater to participants of all ages and genders and features a line-up of physical yet therapeutic wellness activities and workshops tailored to empower consumers to pursue a greater quality of life. Activities such as the Yoga and Fitness Challenge, coupled with various gastronomical delights served by local food vendors have been carefully curated to promote a better wellness awareness and fitness journey.
Taking place at KL Wellness City Gallery in Bukit Jalil, the Fitness Fiesta complements KL Wellness City mission to cultivate a lifestyle fully integrated with healthcare. Dato’ Dr. Colin Lee, Managing Director of KL Wellness City, believes that the Fitness Fiesta will further bolster local awareness of the need to live a healthier and more sustainable lifestyle.
He said, “Following the success of our recent 10-day Kuala Lumpur Wellness Festival in July, the feedback we have received from participants has been encouraging and many even offered various ideas. It is also encouraging to know that Malaysians are now placing greater emphasis on health and wellness since the pandemic. We also observed that there has been a spike in demand for such fitness events, and we hope the upcoming Fitness Fiesta will motivate like-minded groups and organizations to continue hosting such activities for a healthier Malaysia.”
Beyond wellness, Fitness Fiesta will also act as a growth driver for sports tourism and the local economy in Bukit Jalil. “Our main priority, as a township developer, is to empower the local community and raise the profile of the area, to make Bukit Jalil a beacon of wellness living. Fitness Fiesta is not only a fitness and health event, but it is also a platform where the local community and businesses can gather and discover new opportunities. We encourage their participation in Fitness Fiesta and our future community events,” Dato’ Dr. Colin Lee added.
Kuala Lumpur Fitness Fiesta is mainly sponsored by Technogym, along with Wellness ATP, VL Therapy Wondrous Kombucha, Glow Studio, and D Nest’sence Birdnest; supported by Fiturism, CN Danz, and Euphoria. A strategic partnership was established with Technogym, the world’s leading brand in innovative fitness equipment and digital technologies that aims to provide a luxurious wellness experience for all, in line with KL Wellness City’s goals.
Taking place consecutively for 2 days, KL Wellness City targets Fitness Fiesta to attract more than 300 participants. Happening on 3 and 4 December 2022, the Fitness Fiesta is open and free to the public of all ages and genders to participate in the series of workshops and challenges. Participants of the Yoga Challenge and KL Wellness City Fitness Challenges can register at http://bit.ly/FitnessFiestaCompetition.
In addition, KL Wellness City also announced its sponsorship of the KLWC Ironman Triathlon team to participate in GWM IRONMAN Western Australia. In line with the company’s values of resilience, perseverance, teamwork, and the importance of well-being for its employee, the sponsorship is part of KL Wellness City’s ongoing initiatives towards empowering the community in adopting various healthy exercises, for its staff and the community at large. Dato’ Sri Dr. Vincent Tiew, Executive Director of Branding, Sales & Marketing of KL Wellness City, and Dr. Victor Chen, Corporate Representative of KL Wellness City, will be the representatives of the KLWC Ironman Triathlon team. They will be participating in the GWM IRONMAN Western Australia, a triathlon challenge that will push them to complete a 3.8km swim, 180km ride, and 42.2km run.
Together with KL Wellness City, Vanilla Mille Crepe Kitchen Sdn Bhd is the other sponsor of the KLWC Ironman Triathlon team. The sponsorship exhibits Vanilla Mille Crepe Kitchen’s commitment and conviction for health and wellness living. The spirit of Triathlon also embodies the company’s drive to expand its business operations nationwide. Nelson Liew, CEO of Vanilla Mille Crepe Kitchen Sdn Bhd said that “Vanilla Mille Crepe Kitchen is proud to take part in KLWC team’s quest to conquer the IRONMAN Western Australia. We look up to their relentless and competitive spirit as it demonstrates a great example of a healthy lifestyle and a way of life.”