To usher in the holiday season, kate spade new york unveiled a branded takeover of the Sunway Pyramid ice-skating rink, along with the opening of an experiential Candy Bar pop-up. The pop-up is designed to evoke excitement for the holiday season and invite the local community to join in and have a ball.
The Candy Bar pop-up interior combines heritage brands and comes with a blend of whimsy and decadence, like touches of sparkle and tinsel with black-and-white checkered floors. The space brings to life the magic and energy of the festive season, where anything is possible and there’s always something to celebrate.
Open to the public from December 8th – 26th, the interactive pop-up invites visitors to kick off the season in true kate spade style. Inspired by the candy embellishments seen throughout the kate spade new york holiday 2022 collection, there will be a candy giveaway, and a shimmering assortment of candy-inspired styles from the holiday collection will be on display.
Customers can participate in an on-site game reflecting the brand’s holiday collection and is accessible to play via https://sugarrush.kspadeexperiencemy.com/. Once every level is cleared in the game, players can redeem a gift at the candy bar pop-up and have a chance to win a kate spade new york shopping experience worth RM3, 000.00.
Notable guests joined the brand to celebrate the ice rink takeover and pop-up launch including Athina Kamarudin (Model), Jestinna Kuan (Entrepreneur and Content Creator), Anna Jobling (Actress), Christinna Kuan (Entrepreneur and Content Creator) and Elyn Leong (Content Creator).
WHEN + WHERE:
The ice skating rink will be branded by kate spade new york from December 7th – January 2nd.
The pop-up is open to the public from now until 26th December at Sunway Pyramid Mall on Lower Ground 2, one floor above the skating rink. Hours include 10.00 am to 10.00 pm.
On Saturday, December 10th, 17th, and 24th, guests of Sunway Pyramid Mall can enjoy a special ice-skating performance at 2.30 PM which is brought to you by kate spade new york.