Huat-ah! Chinese New Year is around the corner and to usher in the Year of The Rabbit with an exhilarating celebration, The Chicken Rice Shop (TCRS) revealed its latest hot and spicy menu, the Ayam Hot-Ah, filled with all the flavors of abundance and deliciousness representing Chinese New Year. Available from now till 28 February 2023, this wholesome menu is offered nationwide to entice Malaysians to eat their hearts out with friends and family during reunion gatherings.
Created with a mixture of delicious spicy gravy, paired with fried tofu, and topped with spring onions, this dish will undoubtedly make you go “Hot-Ah”! Whether you’re coming in to enjoy a meal alone or to share it with your family and friends, TCRS has catered this menu to suit your preference with three different sets to choose from for varying groups.
Wong Kah Yong, Chief Executive Officer of TCRS Restaurants Sdn Bhd shared that in almost every culture, different foods have different symbolic meanings. For instance, within the Chinese household, chicken is often associated with prosperity and luck, hence it is usually served during Chinese New Year reunion dinners.
“Apart from welcoming the year with great fortune, at TCRS, we want to create a space where you can interact with people you have not met often as you enjoy every bite of our meal. We’re here to cater to the different needs of our customers and with this Ayam Hot-Ah, our customers are in for a spicy treat,” said Kah Yong.
Additionally, to hype this Lunar New Year, TCRS is calling its customers to partake in the ‘Ayam Hot-Ah’ challenge (where participants are invited to send in a video to shout the longest “Hot-Ah” in the most creative manner) organized by TCRS in conjunction with its newly launched menu.
“As Malaysians, we love the festive season and always find a way to get involved in any celebration – just like how Yam Seng is a phrase that is now commonly used by different races during joyful occasions. Therefore, to communicate this diversity, we wanted to show the different ways of celebrating this Chinese New Year by getting fans to challenge one another to the longest “Hot-Ah” as creatively as they can,” added Kah Yong.
Fans can now join in this exciting challenge and stand a chance to win TCRS sedapZ vouchers!
For more information on the latest Ayam Hot-Ah menu and the Ayam Hot-Ah Challenge, visit www.thechickenriceshop.com or its Facebook page https://www.facebook.com/thechickenriceshop/