News

Lazada’s “Proj. Add To Life” Open Call For Student Filmmakers Across Southeast Asia

Southeast Asia’s pioneer eCommerce platform, Lazada will be making one visionary short film proposal a reality for aspiring student filmmakers with its Proj. Add to Life film festival that kicked off concept submissions on 22 June.

Student filmmakers in each of the six Southeast Asian countries where Lazada is based will have an opportunity to express and interpret what the phrase ‘Add to Life’ means to them by submitting their ideas and concepts to win funding that will make their film a reality. The short film festival will also showcase the unique perspectives of Southeast Asia’s next generation of filmmakers with the diverse audiences that live in this vibrant region.

“At Lazada, we believe that shoppers today are no longer just buying products for functional uses. Our brand proposition, ‘Add to Cart. Add to Life.’, which was launched a year ago underlines our belief that we can inspire meaningful connections and memorable experiences for consumers with their purchases. The Proj. Add to Life film festival is a perfect opportunity for young consumers, budding filmmakers, and creative visionaries to share with us what ‘Add to Life’ means to them and we are excited to be working with award-winning Malaysian directors, Maurice Noone and Sling Ng to bring these compelling stories to life,” said Irene Cheah, Chief Marketing Officer, Lazada Malaysia.

Instead of judging the short films only as finished products, Proj. Add to Life entries will be evaluated from concept to screening. One winning pitch from each of the six countries will be greenlit and the directors given a once-in-a-lifetime chance to bring their visions to life on the big screen.

The winning pitch stands a chance to win up to USD50,000 (approximately RM230,000) in production funding, as well as the chance to co-create and realise their vision with the support of industry leaders and renowned directors. Lazada will screen all six Proj. Add to Life short films in a film festival, organised in the six countries, which will give the filmmaker an opportunity to showcase their creativity across the region.

Proj. Add to Life is open to all students attending universities and colleges around Malaysia, regardless of the course they are attending. Aspiring student filmmakers will have to submit a brief synopsis and a sample script for a short film not longer than five minutes in their submissions. Submissions will also require an overview of filming approaches and a rough breakdown of how the production budget will be spent. 

The winning pitch will go into production in August and premiere on 29 September 2023. Students can submit their “Proj. Add to Life” entries by emailing addtolife@care.lazada.com. Submissions may be in PDF, Microsoft Powerpoint, Apple Keynote, Google Slides, or any other digital format that best captures their vision. The call for submissions will close on 15 July 2023 with the winner announced by August.

Submissions will be judged by a panel comprising Lazada figureheads, creatives, and renowned film directors and industry leaders, including Lazada Malaysia’s Chief Marketing Officer, Irene Cheah and Head of Creative, Joseph Lee. Joining them are Directors Think Tank’s film directors Maurice Noone and Sling Ng.

To find out more about submission requirements, please visit https://lzd.co/myaddtolife.

Adib Mohd

Recent Posts

HANDS Percussion Unveils Camaraderie: Unite in Rhythm

Malaysia’s leading contemporary drum ensemble HANDS Percussion proudly presents its latest production, Camaraderie, running from… Read More

2 hours ago

UNIQLO x JW ANDERSON: British Charm Meets Winter Warmth

UNIQLO is back with another seasonal hit. The 2025 Fall/Winter UNIQLO x JW ANDERSON collection… Read More

3 hours ago

Spill the Lights! These Are 5 Facts about Deepavali Celebration That We Must Know

Spill the Lights! These Is 5 Facts about Deepavali Celebration That We Must Know Attention,… Read More

5 hours ago

BLACKPINK’s Jisoo and Zayn Malik Announce Epic Collab ‘EYESCLOSED,’ Dropping October 25

BLACKPINK’s Jisoo and Zayn Malik Announce Epic Collab ‘EYESCLOSED,’ Dropping October 25 The world of… Read More

6 hours ago

Pandora Turns Landmarks Into Luxe, “Icons of Adventure”

From Dubai’s skyline to Hollywood’s Walk of Fame, Pandora’s latest collection celebrates wanderlust with a… Read More

1 day ago

NakNak’s “Pickle & Play” Brings Food And Fun Together

What happens when Korea-inspired comfort food meets Malaysia’s latest sports craze? You get Pickle &… Read More

1 day ago

This website uses cookies.