Kuala Lumpur, Malaysia — October 18th, 2023 — A&W, the first fast food restaurant in Malaysia and beloved home of RB (Root Beer) floats, Coneys, and nostalgic memories, is marking a significant moment in its history as it celebrates its 60th anniversary. The celebration not only highlights remarkable achievements but also underscores a heartfelt thank you to the loyal patrons and communities that have made this milestone possible through its #AnWSippingIntoTheFuture campaign.
The online campaign encapsulates the essence of nostalgia and innovation, aiming to transport guests back to the fun and memorable ’90s while embracing the changing tastes of today’s generation. Through the #AnWSippingIntoTheFuture campaign, one lucky Malaysian will stand the chance to win one year worth of unlimited Coneys and RB (T&C applies) along with a treasure trove of promotions and freebies for all customers.
A&W Malaysia is committed to further expand its outlet, bold and ambitiously. By 2025, it aims to have 150 A&W outlets across the country, and by 2028, it is setting its sights even higher, with the goal of reaching 250 outlets nationwide. In addition to physical expansion, A&W is embracing digitalization to enhance the customer experience. The company has announced the forthcoming implementation of self-ordering kiosks in all its outlets. This technology-driven initiative reflects A&W’s commitment to innovation and the utilisation of modern advancements.
“As we commemorate this significant milestone, we are privileged to do so in the presence of the remarkable Malaysians who have been instrumental in shaping our journey. Their unwavering support fuels our passion, and that’s why we’ve chosen to mark this next chapter with them through our #AnWSippingIntoTheFuture campaign. It is not just a gesture of gratitude but also a promise to remain pertinent in the future while cherishing the moments we’ve shared. A&W Malaysia is on the cusp of an exciting era, and I’m enthusiastic about driving innovation and propelling the brand to new heights. Our commitment lies in remaining dynamic and captivating to future generations while preserving our cherished heritage.” said George Ang, CEO of A&W Malaysia.
To join A&W’s #AnWSippingIntoTheFuture contest, the public has to simply “Snap, Comment, and Win.” With this, they stand a chance to win the Golden Ticket prize of one year worth of unlimited Coneys and RB or be one of the first 60 customers to enjoy a free RB. Let’s sip into the future together!
Contest Instructions:
Think back to the times A&W played a part in special moments. Perhaps, once upon a time, your grandparents went on their first-anniversary celebration at an A&W – sipping on RB floats, sharing Coneys and curly fries? Maybe your parents held a family picnic accompanied by A&W? Whatever it may be, we want YOU to recreate renewed versions of those exact moments in a short and sweet video; and stand a chance to win some exciting prizes!
Entry Requirements:
STEP 1: Make your account is public and follow @anwmalaysia on Instagram.
STEP 2: To participate, create a feed post and include a short story or explanation in the post caption, highlighting your fondest memory of A&W.
STEP 3: Post caption must include @anwmalaysia and both campaign hashtags: #AnWMalaysia #AnWSippingIntoTheFuture
STEP 4: Tag three friends in the post caption to join the contest and keep the fun going! Winners will be announced on 7th December 2023, on all A&W social media platforms.
Facebook: A&W Malaysia Instagram & TikTok: @anwmalaysia
