At a launch event today, Selsun Blue introduced its latest innovation, the Selsun Blue Advanced Oil Control Shampoo, Anti-Dandruff & Scalp Care. Featuring Selsun Blue’s Dual Power Formula, the shampoo leverages on the synergistic combination of Selenium Sulfide and Piroctone Olamine to offer users an effective solution to combat and to control recurrence of severe dandruff.
In a recent consumer survey, an overwhelming 85% of consumers have reported the shampoo’s effectiveness in treating severe dandruff, while 87% attested to its remarkable odour-control capabilities. Additionally, 37% of respondents noted a marked improvement in scalp health after incorporating Selsun Blue Advanced Oil Control into their hair care routine.
“Understanding the needs of our customers is paramount to Selsun Blue, and we are committed to supporting them on their journey to optimal hair and scalp care,” remarked Lim Mei Yuen, General Manager of Rohto- Mentholatum Malaysia. “With our Advanced Oil Control Shampoo, individuals can now take decisive action against unwanted dandruff, benefiting from its advanced formulation that not only combats dandruff effectively but also enhances overall scalp health.”
According to Lim, the formula also provides long-lasting odour control, in addition to clarifying and exfoliating oily scalp to prevent excess oil build-up and greasiness. The company states that it is designed to significantly improve scalp health by maintaining the scalp microbiome to minimise irritation.
“But the benefits do not end there. We intend to help our customers keep their hair smooth and moisturised with ingredients such as honey extract, amino acids, and hyaluronic acid. Our customers can experience the hydrating effects simply after just one wash.”
During a panel discussion at the launch, Glen Hiew, Founder and CEO (Chief Executive Officer) of KAMI Hair Group, highlighted the impact of dandruff and oily scalps on hairstyling, emphasizing the importance of tailored solutions like Selsun Blue. “Dandruff not only affects appearance but can also indirectly contribute to hair loss. Our goal is to empower consumers by offering specialized anti-dandruff solutions that address their specific scalp concerns.”
Echoing these sentiments, Dr. Che Hafiz underscored the importance of proper scalp care, particularly in Malaysia’s humid climate, where dandruff thrives. Dr. Che Hafiz emphasised the significance of using medicated shampoos containing active ingredients like Selenium Sulfide and Piroctone Olamine, especially for active individuals and hijab wearers.
The introduction of the Advanced Oil Control Shampoo to Selsun Blue’s existing lineup further cements its commitment to providing effective solutions for severe dandruff sufferers. Selsun Blue’s new dandruff solution will be made available at leading retailers including Watsons, Shopee, Lazada, and TikTok in two sizes, 200ml priced at RM46.00 and 120ml priced at RM33.00.
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