Japanese hair care brand TSUBAKI is giving Malaysian women more ways to care for their hair and scalp with its range of products designed to address different everyday hair concerns.
The brand recently highlighted its City of TSUBAKI 4.0 campaign, which sees TSUBAKI teaming up with Malaysian jewellery brand GUNG Jewellery to celebrate personal style and confidence among modern women.
From dry and tangled hair to hair fall, lack of volume and dandruff, TSUBAKI offers different ranges designed to suit individual hair and scalp needs.
The latest addition, TSUBAKI Premium EX Dandruff Care & Repair, focuses on scalp care and is formulated with Advanced CleanScalp Technology and a Japanese Scalp Spa Formula.
The range helps soothe itchiness and provides protection against dandruff flakes for up to 72 hours*. It also helps balance moisture and sebum levels on the scalp over 28 days.
Find The Right Range For Your Hair
For those dealing with dry and tangled hair, TSUBAKI Premium Moist & Repair is enriched with Hyaluronic Acid and Moist & Rich Complex to help restore softness and provide deep hydration for up to 72 hours.
According to Frederick Ng, General Manager and Country Representative of FineToday Malaysia and Indonesia, the expanded range is part of TSUBAKI’s effort to make salon-quality Japanese hair care more accessible for consumers at home.
“Japan Salon Quality Hair at Home” remains a key focus for the brand, with its products designed to fit easily into everyday hair care routines.
Celebrating Personal Style With GUNG
As part of City of TSUBAKI 4.0, TSUBAKI has also partnered with GUNG Jewellery to explore the connection between hair care, personal style and confidence.
The collaboration highlights how something as simple as well-maintained hair and a favourite piece of jewellery can come together to express an individual’s personality.
Caryn Loh, Regional Managing Director of Health and Beauty Asia at AS Watson Group and Regional Executive Director of Watsons International, said collaborations such as this give consumers more opportunities to discover products that suit their personal needs and style.
The full range of TSUBAKI hair and scalp care products is now available at Watsons Malaysia, both online and in stores, as well as through TSUBAKI’s official e-commerce store and other authorised pharmacy retailers.
Consumers are encouraged to purchase from official brand stores and authorised retailers to ensure product authenticity.
For more information, follow TSUBAKI Malaysia on Facebook and Instagram.
*Based on a clinical test involving 20 respondents in China in May 2025.