If you’ve ever scrolled through your feed wondering how Japanese women always seem to have that effortlessly glossy, bouncy hair, meet Tsubaki, Japan’s cult-favourite haircare brand that just got a glow-up in Malaysia.
The brand recently unveiled its upgraded Camellia Oil Force formulation through an immersive showcase called The City of Tsubaki, where beauty met pastry art (yes, literally). The collaboration with JWC Roastery and Watsons Malaysia transformed haircare into an experience — part self-care ritual, part sensory art show.
So what’s the buzz about?
Tsubaki’s new formula takes inspiration from centuries-old Japanese beauty rituals and pairs it with modern hair science. The result, smooth, shiny, resilient hair that feels salon-treated, without actually booking a salon appointment.
“With Camellia Oil Force, we want everyone to feel confident and beautiful every day, because great hair shouldn’t just be for special occasions,” said Frederick Ng, General Manager for Tsubaki Malaysia and Indonesia.
The lineup includes five revamped collections (plus a premium repair mask!) for every hair type:
- Moist & Repair – for silky, hydrated strands up to 72 hoursEX
- Hair Fall Care & Repair – clinically proven to reduce hair fall up to 5x in just 10 days
- Cool & Repair – instant scalp refresh, perfect for humid days
- Volume & Repair – boosts fullness and thickness for up to 100 hours
- EX Damage Care & Repair – strengthens cuticles and repairs from first wash
- EX Repair Mask – a rich treatment infused with Royal Jelly and Camellia Oil
And because Tsubaki is all about merging beauty with artistry, JWC Roastery crafted a limited-edition dessert series called “Essence in Bloom” — inspired by the brand’s signature products.
Think delicate pastries that look as good as your post-shower hair flip. Now available exclusively at Watsons Malaysia, both online and in-store. Because your hair deserves a main-character moment, too.