Japanese haircare brand, myBoostars has officially made its debut in Malaysia, bringing a fresh approach to haircare through the growing beauty movement of “hair skinification”. Exclusively available at guardian Malaysia, myBoostars introduces skincare-inspired solutions designed for today’s consumers seeking effective, ingredient-focused haircare tailored to specific hair concerns.
Inspired by the belief that the scalp and skin are closely connected, the brand combines salon-grade Japanese actives with skincare-inspired booster technology to create fuss-free yet effective haircare solutions designed for modern lifestyles.
In line with guardian Malaysia’s role as a trusted advisor for wellness, the brand offering reinforces the retailer’s commitment to bringing innovative and effective beauty solutions to consumers.
A Skincare-Inspired Philosophy for Hair
At the core of myBoostars is the concept of “hair skinification” — the idea that haircare deserves the same level of attention and care as skincare.
myBoostars stands out with its unique “booster” concept. Unlike conventional haircare, its preparation-focused approach helps support the deep penetration of beauty ingredients into the hair. At the heart of the range is the brand’s signature Booster Mist, powered by the proprietary Neosolue™-Aqulio Booster Technology. This innovative technology temporarily modifies the hair’s natural barrier to help active ingredients absorb more easily, while improving the delivery of both oil-soluble and water-soluble active ingredients.
The brand is formulated using salon-grade actives commonly used in Japan. Each ingredient is carefully added at optimal concentrations to deliver visible and effective haircare results while maintaining lightweight textures suitable for daily use.
Designed for today’s consumers who seek both functionality and lifestyle appeal, myBoostars combines effective performance with a youthful and approachable identity that makes haircare feel effortless and more enjoyable.
Personalised Haircare for Different Hair Needs
myBoostars introduces several key ranges designed to address different hair concerns through targeted ingredients and functions.
COLLAGEN SERIES: Deep Moisture for Hair & Scalp
Formulated with 5% collagen beauty ingredients, including 3 types of micro-collagen, the range helps replenish moisture while improving overall manageability, softness, and smoothness without leaving hair feeling heavy.
Powered by myBoostars’ signature booster technology, the ingredients are designed to penetrate more effectively into the hair for lightweight yet intensive moisture care.
The Double Layer Booster Mist combines:
- Beauty Oil Phase: Jojoba Seed Oil & Squalane
- Serum Water Phase: 3 Types of Micro-Collagen & Biotin
Recommended for concerns such as:
- Dry or rough hair
- Dry scalp caused by heat styling & UV exposure
- Hair that feels stiff, dull, or difficult to manage
KERATIN SERIES: Intensive Damage Repair Care
Formulated with 5% keratin beauty ingredients, including 4 types of micro-keratin, the range helps restore damaged hair caused by coloring and perming
Powered by myBoostars’ signature booster technology, it allows keratin ingredients to penetrate damaged hair 1.5 times more effectively, maximizing its repair performance.
The Double Layer Booster Mist combines:
- Beauty Oil Phase: Jojoba Seed Oil & Squalane
- Serum Water Phase: 4 Types of Micro-Keratin & Sodium Hyaluronate
Recommended for concerns such as:
- Damaged or chemically treated hair
- Hair weakened by coloring or perming
- Dryness and hair breakage
INSILK SERIES: For Smooth & Silky Hair
Formulated with 5% hydrolyzed silk liquid, the range focuses on enhancing silky shine and natural luster, while smoothing the hair surface to reduce frizz and tangling.
The series is also infused with the proprietary ANGEL RINGⓇ Formulation, derived from seaweed extract obtained from Japanese funori, helping deliver deep moisture and natural shine while softening each strand and reducing roughness.
Recommended for concerns such as:
- Frizzy hair
- Tangled and difficult-to-manage hair
- Wavy or uneven hair texture
HOW TO USE: A Simple 4-Step Booster Haircare Routine
01: SHAMPOO
After thoroughly wetting your hair with lukewarm water, apply an appropriate amount of shampoo and gently massage into the scalp and hair until it lathers. Rinse thoroughly.
02: BOOSTER MIST (IN-BATH BOOSTER CARE)
After shampooing, towel dry hair lightly and shake the Booster Mist well before use to blend the oil and water layers. Spray evenly onto damp hair to help boost ingredient absorption before treatment application. Do not rinse.
03: TREATMENT
Apply an appropriate amount of treatment evenly throughout the hair, focusing on damaged or dry areas. Leave on for a few minutes to allow the ingredients to fully absorb before rinsing thoroughly.
04: BOOSTER MIST (OUT-BATH LEAVE-IN & HEAT CARE)
Before blow drying or styling, shake the Booster Mist well and spray evenly onto damp or dry hair as a leave-in treatment and heat protectant. Helps keep hair moisturized, smooth, and manageable throughout the day.