Globally renowned sportswear brand PUMA is transporting everyone on a journey to Italy with the return of Palermo, a terrace legend and shoe that pays homage to the coastal capital of the island of Sicily. With a sleek silhouette and a classic gumsole, the Palermo made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd. Today, this icon of football culture celebrates its return with playful and brighter colours.
IVE, K-pop girl group and also PUMA APAC Ambassador appears in this collection. Embracing the effortless Italian style philosophy while bringing together past and present football DNA, the campaign presents a handpicked collection of jersey-inspired looks and fun colours rocked by IVE in their Palermos. From classic PUMA jackets to pleated skirts and football short, the girls are ready for a summer celebration of la dolce vita – the sweet life.
The SS24 Palermo collection will be available for purchase at selected PUMA stores and PUMA.com from March 15, 2024.
The sweet deal here is that with any purchase of Palermo footwear from 15 March 2024, customers will receive an exclusive PUMA Palermo scarf. To celebrate IVE, shop for any apparel worn by IVE from the Palermo collection to receive a special pack of six IVE autographed photocards, while stocks last.
PUMA PRESENTS STADIO PALERMO – SOUTHEAST ASIA’S FIRST PUMA PALERMO POP-UP
To celebrate the launch of the PALERMO collection, PUMA introduces STADIO PALERMO, a monumental Pop-up store at Central World, the world’s 9th largest shopping mall in one of Bangkok’s bustling shopping hub. This one-week experiential Pop-up, influenced by PUMA Palermo’s playful DNA and Italian roots, offers interactive activities for visitors to immerse themselves in the colorful world of terrace fashion.
Step into the vibrant world of the STADIO PALERMO Pop-Up and immerse yourself in larger-than-life experiences, such as a massive foosball pitch complete with terrace stands and Sicilian-inspired alfresco area – sounds like a walk in Sicily! To top it all off, enjoy a gelato by Jenny’s ice cream, an authentic Thai artisanal made of premium ingredients of fresh fruits and flowers and explore the football club-inspired concept store featuring the PUMA Palermo collection, including limited edition shades of Pelé Yellow-Club Red and Fresh Mint-Pink only available exclusively at the pop-up.
For any purchase of a pair of Palermo sneakers at the pop-up from 16th till 21st March 2024, you are in for a treat and receive BOTH an exclusive PUMA Palermo scarf and a pack of six IVE autographed photocards, while stocks last! In addition, you will also score an opportunity to join a Palermo customization workshop where you will get to unleash your creativity and add a personal touch on the shoe. The top 3 most creative designs will be awarded with PUMA shopping vouchers!
There’s more! Snap Insta-worthy moments at any of our 4 key photo zones: (1) Life-size Foosball Pitch, (2) Giant Palermo Sneaker, (3) Terrace stands and (4) Lockerbooth to redeem a free gelato from Jenny’s ice cream, while stocks last. Last but the best, stand to win a pair of tickets to Italy by participating in a photo-op activity when you visit PUMA STADIO PALERMO Pop-Up!
An exclusive media event will kickstart the STADIO PALERMO Pop-Up on 15 March, graced by celebrities and influencers across Southeast Asia. From Thailand are, Tu Tontawan, Thai model and actress, Winner of 2022 Shining Actress Award and Win Metawin, first Thai actor ranked in ‘Forbes 30 under 30 Asia’ 2023 in entertainment and sports. In addition, Kao Supassara Thanachart, Thai actress and Off Jumpol Adukittiporn, Actor, model and host will also be attending the event.
Singapore presents Sonia Chew, MediaCorp Personality, and Xubin, NoonTalk Media Artiste and 5 times Top 10 Favourite Male Artiste. From Malaysia are Priscilla Abby, Mandopop EDM star and Meerqeen, a fashion icon. Representing Indonesia are Jerfri Nikhol, Indonesia’s heartthrob, actor, model. Agatha Pricilla, singer-songwriter. Finally, from Philippines is Maris Racal, Actress and Singer and, L.A Aguinaldo, Fashion Model and Influencer.
There will be a line-up of activities including music acts by DJ P-U, professional DJ, Host and Actor, dance performances, collection showcase and first hand-on experience into our Palermo customisation workshop.
STADIO PALERMO will open to the public from March 16th till March 21st 2024, from 11am to 9pm at Outdoor Square C of Central World Shopping Mall, Bangkok. Admission is free, and visitors can register either online at th.puma.com/th/th/STADIOPALERMO in advance or at the event ground.
Hi-res product images of the Palermo collection and STADIO PALERMO Pop-up can be downloaded from this link: PUMA Palermo Collection.