Colgate launches its first purple toothpaste, the Colgate Optic White Purple, all-purple whitening toothpaste designed to instantly colour-correct yellow tones, coupled with High Clean Silica and Core Shell Silica to help remove teeth surface stains. The combination of Colgate’s advanced technology with clinically proven ingredients work as a beauty hack for people to achieve a radiant smile and always be ready to shine.
Created to be the Ultimate Beauty Hack
In a world abuzz with beauty trends, even the most beauty-savvy individuals sometimes forget the transformative power of a radiant smile.
“The Colgate Optic White Purple whitening toothpaste is designed with our beauty-savvy generation in mind. We are revolutionising oral care as oral beauty and providing a solution, or in this case, a beauty hack that brightens your smile and gets you ready for any occasion,” said Anand Taparia, Senior Marketing Director, Colgate-Palmolive South ASEAN Hub.
Inspired by the colour theory wheel, Colgate Optic White Purple leverages the power of complementary colours to colour-correct yellow tones.
Apart from the unique purple colour, the formula also contains High Clean Silica and Core Shell Silica ingredients that help remove surface stains2 for teeth whitening efficacy. The formula is also enamel safe2 for daily whitening.
“At Colgate, we look to empower everyone to take control of their oral health and unlock the confidence that comes with a brighter smile. This purple whitening toothpaste can be seamlessly integrated into your everyday beauty regimen, offering a convenient and healthy way for enhancing your perfect smile,” added Anand.
Go to the Colgate Optic White Purple product page to learn more.
Catch the Colgate Purple Beauty Hack Bus and start your journey to shine!
As part of the launch of Colgate Optic White Purple in Malaysia, Colgate is taking the Purple Beauty Hack Bus on the road to selected shopping malls and universities around Klang Valley all the way to Penang, from now to 26 May. Immerse yourself in the Colgate Optic White Purple journey to learn about the colour-correct technology, engage in interactive activities, try the product and show off your radiant smiles at the photo/video booth, as well as for the chance to take home surprise gifts.
For more updates on the Purple Beauty Hack Bus tour, follow Colgate Malaysia on Facebook and Instagram.