Pandora today announced the launch of PANDORA ESSENCE, a new collection defined by organic contours and sculptural shapes. Inspired by the free-flowing forms of nature and taking cues from Nordic design aesthetics, the all-new collection represents the freedom to embrace natural forms and fluid lines in everyday style, resulting in a completely new design aesthetic which is a first for the brand.
Francesco Terzo and A. Filippo Ficarelli, SVP Creative Directors at Pandora, say: “We are very excited to introduce a new collection with an inherently organic design aesthetic. With PANDORA ESSENCE, we want to represent the idea of freedom, while creating sensual designs that invite to touch. Nature was an important inspiration, yet we wanted to take this in a more specific direction that touches upon Pandora’s DNA”
Featuring a great variety of dynamically shaped earrings, the collection includes round huggies, organically-shaped hoop earrings, and baroque cultured pearl drop earrings, combining bold and simplistic styles in its design. The rings and necklaces from the collection are perfect for stacking and layering, with highlights including the organically shaped Stacking Ring, Cultured Pearl Collier Necklace, and organically shaped Circles T-bar Necklace.
The new 50-piece collection is meticulously crafted with durable materials like sterling silver and 14K gold plating, complimented by high-quality craftsmanship and cultured pearls.
To capture the PANDORA ESSENCE collection, Pandora has continued its partnership with the visionary photographers and sisters, Tanya and Zhenya Posternak. Renowned for their unique narrative vision, the Posternak campaign imagery illustrates the pieces styled in dynamic ways to mirror the unique style of the wearer. Accompanying the Posternak imagery, the collection is also launched with photography from Craig McDean featuring model Jocelyn Corona as part of the previously launched BE LOVE campaign.
The PANDORA ESSENCE collection will be available online and in store 23rd May 2024 with prices starting from RM199.
BE WILD, BE LOVE
Aside from that, Pandora invites you to embrace the untamed beauty of summer. Summer is more than a season; it’s a feeling, a mood, a moment to come alive and be open. Inspired by the vibrant colours and lush vitality of summer, the new collection captures the essence of the season, encouraging wearers to embrace adventure and forge their own path.
This collection is a celebration of the untamed beauty that surrounds us. Just as the sun’s rays filter through the jungle canopy, revealing unseen corners, summer illuminates our own hidden potential. We want our wearers to feel empowered and inspired by the wild spirit within.
The collection features a kaleidoscope of vibrant colours, including emerald greens, deep blues, and earthy browns, mirroring the lush foliage and the colours found within the ecosystem. Each piece is designed to embody the elements of summer, such as light, warmth, connection, and freedom, which feel like love in summer.
Aside from that but also Pandora invites you into an evocative coastal world with its campaign dedicated to beauty, long hot days, and summer rays. The campaign captures warm, joyful portraits with a look that expresses strong summer energy, embodying what it is to BE LOVE in summer. The mood of the campaign is optimistic, loving, and radiant, reflecting the essence of the season.
Pandora’s Summer Collection is a testament to the belief that jewellery is not only beautiful but also meaningful – offering pieces that not only capture the spirit of summer but also serve as a reminder to embrace the wild spirit within.
The Pandora Summer Collection: BE WILD, BE LOVE is now available at Pandora stores nationwide. Join us in celebrating the beauty and vibrancy of summer with jewellery that speaks to the heart.