(G)I-DLE MINNIE, the K-pop star to leverage her strong presence to connect with beauty enthusiasts across Asia and show 3CE’s unique approach to color cosmetics. 3CE STYLENANDA (hereafter referred to as ‘3CE’), the celebrated color cosmetics brand, has named (G)I-DLE’s MINNIE to be its new Asia Ambassador.
This partnership brings together the brand’s innovative approach to color cosmetics and MINNIE’s vibrant and expressive personality. MINNIE is a member of the acclaimed K-pop group (G)I-DLE with a strong fan base not only in Korea, but also across Asia. Their unique music style and striking concept that highlights their creativity are perfect fit for 3CE’s trend setting identity. On top of the group’s significant influence, MINNIE herself has also been recognized as a style icon with her own way of expressing unique but modern styles.
(G)I-DLE MINNIE will start her 3CE journey with multiple looks and beauty tips, as well as behind the scene of K-pop beauty to show her attractive moments from both on and off stage.
ABOUT 3CE STYLENANDA
3CE STYLENANDA is a renowned Korean cosmetic brand celebrated for its modern, cool, vibrant, and innovative makeup products. Focused on shade, creativity, and self-expression, 3CE empowers individuals to embrace their unique beauty and experiment with diverse makeup looks. The brand is beloved by beauty enthusiasts worldwide for its high-quality products, stylish packaging, and ability to set the latest beauty trends. As a leader in color, 3CE’s key pillars are blush, eyeshadow, and lips including its iconic products: Multi-Eye Color Palette, Velvet Lip Tint, Face Blush.