Skechers just levelled up in Singapore and it’s not playing it safe. The newly expanded flagship at Bugis Junction is a total head-turner, rocking a fresh storefront and a vibrant splash of navy and fuchsia. It’s bold, fashion-forward, and full of energy just like the brand itself.
Step inside and you’ll be greeted with curated zones that spotlight Skechers’ signature blend of comfort and style. From their latest collections to their innovative Comfort Technology, the entire space has been reimagined for an immersive, fuss-free shopping experience. Stylish, comfy, and totally sleek — you’ll want to stay a while.
MINNIE from (G)I-DLE Steals the Show at Grand Reopening
Joining the celebration was none other than K-pop queen MINNIE from (G)I-DLE, turning heads and hearts as she made a dazzling entrance. Standing alongside top Skechers and CapitaLand execs, MINNIE helped officiate the reopening with charm and elegance.
“Skechers is all about comfort, style, and bold self-expression and MINNIE embodies all that,” said Cedrick Tan, President of Skechers Southeast Asia, Hong Kong & South Korea. The new space doesn’t just look good it also introduces SafeSize tech, a game-changer that helps shoppers find their perfect shoe fit using digital foot scans and movement patterns. High-tech, high-comfort.
Fashion Show, Fan Moments & Custom Charms Skechers Pulled Out All the Stops
The party didn’t end in-store. Over at Bugis Square, the crowd buzzed as MINNIE lit up the stage in a fashion showcase featuring Skechers’ newest collections think sporty, chic, and built for everyday movement.
Fans got up-close and personal at a VIP Fan Zone, filled with contest winners and brand loyalists from across the region. The energy? Immaculate.
To top it off, guests were treated to exclusive perks like a Skechers charms bar (yes, you can bling up your kicks!) and a themed photo booth moment.
Now with two flagship gems Bugis Junction and Jewel Changi Skechers continues to lead the pack in comfort meets cool.