Underwater, the latest concept store dedicated to trending beauty brands, is revolutionizing Malaysia’s beauty scene. Combining tradition and modernity, Underwater offers a curated selection of premium beauty brands from Korea, Japan, and beyond, making it a one-stop destination for beauty enthusiasts.
Excitingly, Underwater has opened a new store at Outpozt, IOI City Mall, adding to its impressive lineup of locations, including SEIBU TRX and Genting SkyAvenue. This vibrant space showcases a carefully curated selection of popular Korean skincare and makeup brands, catering to all your beauty needs.
The launch event, themed “Jom Lepak, Santai by the Beach,” brought together over 100 key opinion leaders (KOLs) and media friends for an unforgettable experience. Guests participated in engaging activities, including personal color analysis by the renowned brand 3CE, helping them discover their perfect shades. The event featured stunning decor with crystals by Hince, creating an elegant atmosphere.
A beautifully designed photo zone provided a beachside backdrop for memorable snapshots, while talented artists from Universal Music added a dynamic musical element to the celebration. The excitement peaked with a lucky draw, offering attendees the chance to win two round-trip flight tickets to Bali.
Ms. Jace, CEO & Founder of Asian Beauty Corner Sdn Bhd and Underwater, expressed gratitude to everyone involved, emphasizing the store’s mission to celebrate beauty and community. The launch was marked by laughter, connections, and a shared passion for beauty.
To celebrate the opening, Underwater is offering promotions, including up to 70% off, free gifts with purchases, and a Lucky Spin for additional beauty product giveaways.
Dive into a world of exceptional quality and style at Underwater, where you can discover unique brands and the latest beauty trends, making your shopping experience truly unforgettable.