FILA, the iconic sportswear brand, has teamed up with the beloved Peanuts characters to debut the much-anticipated FILA x Peanuts Collection at Sports Direct’s flagship store, USC in Sunway Pyramid today. This lively collection combines FILA’s classic sporty aesthetic with the whimsical charm of Peanuts, delivering a nostalgic yet contemporary tennis fashion experience. Featuring cartoon-inspired graphics and distinct design elements that capture the timeless essence of Peanuts, the collection appeals to fans of all ages, offering a blend of casual and athletic styles that add a playful and youthful touch to everyday wear.
The Managing Director of FILA Malaysia, Jimmy Jin Bohyun expressed his excitement about the latest FILA x Peanuts Collection, stating, “Both FILA and Peanuts are iconic brands that have captured hearts for generations. The launch of FILA x Peanuts Collection today will bring together fans of fashion and pop culture to celebrate the collection’s nostalgic nod to childhood memories and its playful take on tennis. The celebration at this event with some of today’s top influencers in attendance is a testament to the successful blending of FILA’s signature sporty appeal with Peanuts’ playful spirit. We would also like to thank USC by Sports Direct, which remains the ideal destination for our collection’s diverse audiences. Whether you’re a sports enthusiast, fashion-forward streetwear fan, or a pop culture lover, these 12 vibrant pieces are designed to bring a unique flair to any wardrobe.”
A Collaboration Rooted in Nostalgia and Playfulness
The FILA x Peanuts Collection is a tribute to the enduring legacies of both brands. alter ego, the collection honors FILA’s rich tennis heritage with a modern twist, encouraging fans to rediscover the joy of the sport through a playful, fun-loving lens. With 12 distinct items, it blends performance with playful style across iconic footwear, on-court and off-court apparel and accessories.
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- Footwear: The star of the collection is the remake of FILA’s popular Slant Shot model, originally from the 1970s tennis archives. This modern reinterpretation retains the signature silhouette of the era, now infused with a playful twist, including a Snoopy hangtag for a fun, collectible touch.
- Apparel: The clothing line includes a variety of pieces such as sweatshirts, cardigans and polo tees with bold stripes, offering versatile outfits that seamlessly transition from tennis courts to everyday life. Each piece reflects FILA’s iconic design elements while featuring fun Peanuts-inspired graphics.
- Accessories: The line also features Peanuts-themed tote bags, adding a versatile accessory to complete the collection. These playful, practical bags are perfect for carrying gear on and off the court or as a stylish everyday companion.
In a true fusion of style, fun and nostalgia, Malaysian celebrities Anna Jobling, Anwar Amzah, Nurel Baharin, Aiman Ameer and Sheqin took center stage, sharing their unique takes on the collection while engaging with fans both in-store and across their social platforms. The event showcased the collection’s playful designs, from graphic tees to statement footwear, inspired by beloved Peanuts characters like Snoopy.
The FILA x Peanuts Collection is now available at USC by Sports Direct stores and online at https://www.sportsdirect.com.my/usc. The collection is already creating buzz, with fans eager to get their hands on these unique and playful pieces.
For the latest updates and more information, follow FILA and USC on social media. Join the conversation and share your favorite looks from the FILA x Peanuts Collection using the hashtag #FILAxPeanuts.