Pandora Unveils Valentine’s Day Be Love Campaign Featuring Real Life Lovers

For Valentine’s Day, Pandora celebrates new and iconic jewellery that becomes vessels of meaning for each and every truly unique love story. 

The new campaign, featuring real-life couples and friends, presents a finely crafted selection of iconic pieces and new designs that are gifts from the heart for Valentine’s Day, Galentine’s Day and every day. Engravable charms, dangles and bracelets become love letters, transforming a blank canvas into a jewellery piece charged with meaning and a wearable expression of all types of loves. 

A universal and timeless emblem of love, the Rose in Bloom Oversized Charm returns this Valentine’s with a diamond-point technique that creates a textured surface counterbalanced with the polished edges of each petal. New additions to the Timeless collection, such as the Pandora Timeless Sparkling Hearts Open Hoop Earrings and the Pandora Timeless Pavé Cuban Chain Necklace, play with the classic iconography of Valentine’s Day but with a modern and contemporary feel. 

The new collection will be available online and in-store from January 2nd.

Adib Mohd

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