Celebrating 35 years of timeless style and craftsmanship, Sacoor Brothers unveils a fresh brand identity and a new tagline — “The Luxury of Being You” — in a bold rebranding campaign that redefines modern luxury with a personal touch.
What began in Lisbon as a humble boutique by four visionary brothers has since evolved into an internationally recognised fashion house, known for dressing icons like Cristiano Ronaldo, Patrick Dempsey, and the Portugal national football team. Now, Sacoor Brothers steps into the future with a renewed focus on authenticity, individuality, and innovation, while honouring the essence of its heritage.
“This rebranding isn’t just a visual update,” explains Sandra Silva, Co-CEO of Sacoor Brothers Portugal. “It represents a transformation in how we engage with our customers — placing emphasis on identity, craftsmanship, and personal empowerment, all while preserving the exceptional service our brand is known for.”
A Refreshed Identity
At the core of this evolution is a redesigned logo, where the iconic Greyhound — a symbol of grace and agility — is reimagined with sleek, dynamic lines. A modernised typeface brings a bold elegance, perfectly balancing tradition with contemporary appeal.
In a tribute to its Portuguese roots and creative spirit, the brand has also introduced artistic renditions of the Greyhound, including:
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Tennis Balls, nodding to its Millennium Estoril Open sponsorship,
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Azulejo Motifs, inspired by classic Portuguese tiles,
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Leather Football, highlighting its football partnerships,
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And even Lisbon Map and Clouds, celebrating its origins and aspirations.
“The Luxury of Being You” Campaign
The new global tagline is more than a slogan — it’s a celebration of individuality. As Hugo Carriço, CEO of Sacoor Brothers Southeast Asia, puts it, “This is an invitation to express your true self. It’s a reminder that luxury lies in authenticity.”
In line with this philosophy, Sacoor Brothers is upgrading its shopping experience across regions with:
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Redesigned boutiques that feel modern, elegant, and welcoming,
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Enhanced personalisation, from monogramming to bespoke gift wrapping,
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And a new accessory range to elevate daily style.
With a rich legacy of fine tailoring and global elegance, Sacoor Brothers enters its next era rooted in tradition yet driven by change — all while empowering customers to live, dress, and celebrate “The Luxury of Being You.”